Ratings & Reviews for Soft Pack 30, Blue / Grey

4.8
Based on 765 Reviews
(651)
(57)
(57)
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Most Recent Reviews

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Awesome Cooler

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I recommend this cooler....I put it to the test this weekend...put a 30 pack of beer in it and a 7 pound bag of ice! It lasted 2 days. Ice cold beer! Can't wait to try it on a float trip!
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Soft side 8 can cooler

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I needed a soft cooler to carry my diabetic supplies in when I travel. This cooler is perfect keeps my supplies cool and the ice packs were still frozen . I highly recommend this cooler to anyone needing a quality cooler .
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Awesome cooler

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Have been to the beach in Florida and keeps ice all day in 95 degree heat.
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softpak30

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Works great I use ot for my lunchbag in the semi. After 10 to 12 hrs inside is still cold. This good considering it sits on the hot floor between the seats
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Soft 30 cooler

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Would be perfect if front pocket was at least big enough to carry the shoulder strap when not in use
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Great Cooler

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This was my first foray into a serious cooler for me and my family. We have a generic hard cooler on wheels with a handle (Boring). The thing did a mediocre job at keeping our contents properly chilled. Our RTIC 40 can cooler is much, much better at keeping our cooler contents properly chilled and for a much longer period of time. In fact, we were so impressed that we bought a matching 20 can cooler to go with it. We are very satisfied with our 40 can cooler and will recommend it to anyone!
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Great Gift

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A cooler is a really good gift. It being RTIC made it a great gift. Dad loves it! Thank you to RTIC for the awesome product and excellent sale price!
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Very good product

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This keep the temperature for hours... Also is strong and easy to carrying
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RTIC SoftPak 30

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I have always been a yeti guy. This is my first rtic product. It is a crime but yeti charges as much as they do notwithstanding the fact that rtic is at least as good but based on this purchase, I would say rtic is better
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Great purchase

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I was pleasantly surprised at how light it is. Even fully loaded it is easy to carry! Highly recommended
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Great little cooler

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I am a fan of the RTIC brand of soft coolers (no hard side coolers in my garage as of yet). Anxious to take it with me this weekend into the 90+ degree heat to give it a test run.
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Great cooler

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Nice to throw a few drinks in for the lake and stays cold all day long!
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Dana

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I bought this for my husband to use for his lunches. It arrived super fast ! He loves it uses everyday and keeps everything cold !
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STRONG!

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Purchased my hubby this in size 40 for Father's Day. Took it kayaking yesterday along the winding river. It survived being flipped over in the kayak, pulled under low tree branches with strong currents. Not a single tear or scratch still looks brand new, not an ounce of river water made it inside. I'd definitely purchase another in a heart beat. Great product for the price!
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Great Cooler 30 Pack Soft

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Bought this as a birthday gift for my boyfriend. When I gave it to him a little early he was ecstatic. I used it on my way to drive to him for some food and drink items and it kept everything the perfect temperature. Can't wait to use it more.
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My 30

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Luv it Holds Just Enough of Drinks and Ice for a Short Visits to Friends, Beach, Etc..Looking forwarders to getting my 45 Hard Cooler Next Buy..!!
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Best Father’s Day gift

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Bought my husband the grey soft 30 for Father’s Day and he loves it. He replaced his yetis on his boat with the hard Rtics this year and raves about how well they keep ice!
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So far so good

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So far I’m impressed. Very sturdy cooler that holds a lot. Zippers a little tougher to get used to but it looks like it’s well-built and should hold up (my kids will be the true test)
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Hubby LOVES it!

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Ordered this for Father’s Day on the Friday before. It arrived on Father’s Day and my husband loved it! Great product and delivery time was fantastic!
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Just what I needed

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I learned about Rtic from a coworker. He's been bring one to work for a few years now. I started out with a cheaper brand cooler. It just wasn't keeping my food cold long enough. So I purchased an Rtic and have been satisfied ever since. It keeps my food cold for my entire shift.
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Soft cooler

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Cooler was very nice and will be nice on beach trips as well as at deer camp
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Great Cooler!

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Mrs

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Our cooler sat out in the hot sun out by the pool and the ice was still there hours later. We had 20 drinks in the cooler. LOVE IT.
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Another Great Artic product

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I have a 40 & 20 quart ice chest, along with several tumblers, which I enjoy and rave about often. Now, I’ve added the 30 soft-pack water proof cooler. It had already proven it’s worth in 2-days of use. Perfect once more!!
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20 can

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used it this Saturday on a fishing trip for the first time sat below deck in 80 degree weather from 4:30 am till 6 pm the ice pack was still frozen food & drinks cold great purchase.
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NO spills

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My wife and I are getting ready to travel in our RV and wanted a light weight cooler that if it fell over no water would spill out. My son has the same cooler and it is great so I know this is going to last us a long time on our trip. We own several of the Rtic 16 oz. cups and they are wonderful.
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2nd soft pack 20

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I love my soft pack 20 so much that I ordered a 2nd one to leave in the camper at the beach. Sturdy zipper-don't forget to add your lube. Shoulder straps are comfy and have really nice connector clips. Great product, excellent design and made very well.
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awesome

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great cooler, a lot bigger than I thought it was going to be. Keeps my lunch and drinks cold. Going to be perfect for our trip to Disney next year.
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It Really Floats!

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We are lovin our new RTIC Soft Pack 20 and the medium ice packs! The cooler really does float, down the river with us tied to our tube and holds just enough drinks and snacks for our family of 3, a bottle of sunblock and our keys. It seemed to be leak proof, but we didn’t dunk it under water purposefully. The ice packs are great, no watery melty mess inside the cooler. Super stoked about the RTICs!
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Soft pack 20

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Absolutely love it. Shipping was fast too.
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Soft 20 - Worth It

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I bought the soft 20 and would definitely recommend. It came in a couple days after ordering and keeps everything icy cold. It's the perfect size for a day trip or to hold your cans for a longer camping trip. You can't beat the price for what you get.
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Awesome cooler

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Use it for fishing and in the car. I put 3-4 frozen water bottles in the bottom. It keeps ice all day, even in 90 plus degrees.
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Soft Pack 40

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I bought this cooler to go in the back of the family suv. To keep cold things cold, and man does it do that. So I was going to take my buddy about 30lbs of ground deer meat. So I loaded up the cooler. Mind you 30lbs in this is truly deceiving. I had plenty of room left over if I needed to add more. But took the meat, however I needed to make a stop. Was in the store for about 1.5 hours drove to my buddies another 20 mins. By the time I got the meat to where it needed to go it was 2+ hours in the cooler. Not a single pack was showing signs of defrosting. Nice little cooler! Can’t wait to get the 145 hard cooler.
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Great soft 20

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Bought this for my husband for his long days on the tractor, definitely worth the money. Kept everything he had with him cold and he was definitely satisfied with that.
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rtic cooler

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fast shipping, well constructed. excellent ice retention.... great product!
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Should have bought one last year!

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I bought the 40 soft cooler. I have only had it for a few weeks and love it. I looked at them last year and should have bought then. I use a cooler everyday as I am on the road all day. Holds ice great, easy to wipe out , super light weight. I am going to order the 30 also and move the 40 to my boat. The zipper is not hard to use, the shoulder strap is super comfortable. Could not be happier at this time with this product. Thank you RTIC Todd Peterson
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Wife loved it

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I bought this for my wife for our kayak trips so she could keep it in her own kayak. She LOVED IT !!!! It kept her drinks cold all day and there was still ice in it 10 hours later. Perfect size and color. I just ordered my son his own after our last trip for his kayak. Thx RTIC for a great product and a much better price than your competitors. TommyK
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Best Little Cooler in the Market!!!!

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I bought this cooler for a trip to Daytona. It not only kept everything cold for the 7 hour trip down, but also kept the drinks and fruit cold for out all-day beach outings everyday. I would just pour out what water was in the bottom about 8am, top off with a little more ice, and go again. What made this so amazing was that it was in the 90’s all week. Now that we are home, I hosed the sand off this morning and filled it again for a day at the pool with the family. In the fall, it’ll go with us hunting. And so on, and so on.... Definitely the best purchase I’ve made in years!!!
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To go cooler

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Love this little guy. Perfect cooler to throw in the back seat for a day out running errands in the Florida sun. Also been using it to keep some drinks cold on my evening fishing trips out on the beach. Would buy again 100%
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It really does float ... and it is watertight!

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It really does float and it is watertight! Floated for 7 hours down the Blanco River in TX. Just dropped it in the water full of drinks and ice and tied it to the side of my tube and let it float next to me. It stayed dry on the inside and the drinks stayed ice cold all day. Also had to drag it across quite a few low spots of rocks and survived without a scratch. Best and most versatile ice chest I have owned! Absolutely amazing product!
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Good ourchase

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Recently received soft 30 pack Gray for Father’s Day. Took the to beach and used all week long. Worked well and kept everything cold!
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Soft side 40

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It works great. This is my second one. Very nice product and the price is right.
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30 soft tan cooler

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It was a great Fathers Day gift for my hunny bunny, he loved it , it arrived faster than I expected and just in time for our trip . The 30 soft tan was just what I expected and got the job done .
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20 pack soft cooler

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This is the best cooker I have ever purchased.
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Lunch box

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Bought this to keep my lunch cool in a hot car, So far still cool. I did add insulation to the bottom because it transfers temp to the exterior bottom. I hate that there isn't a handle on the lid to just grab and go with one hand. The zipper is tight because it needs to be, use the lube and work it in
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Mr.

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Great cooler and an excellent value. Very well made.
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It was a hit!!

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I got this cooler for my husband for Father’s Day and he absolutely loved it!!! He loved the color and loved that it keeps his drink cold!! Best wife award goes to me lol!!
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Excellent Quality without the high mark up as others do.

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This soft pack cooler is excellent for the Scorching days on the lakes. Drinks stay frosty and food stays chilled all day long and into the next day. So glad to find a company that makes a great quality product and doesn’t try to empty a person’s account to be able to purchase. That’s a rarity these days. Thank you RTIC.👍🏻 Highly will recommend any of my friends family and associates to any of the products i have purchased. Sure would like to see RTIC developers come up with a affordable high quality all terrain wheel kit for the big hard coolers that could be taken on and off with ease and doesn’t weigh a ton. I’ll keep waiting and looking for it’s development and release.👌🏻
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Great Purchase!

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Bought this to replace another soft cooler from a competitor that was leaking; NOT DISAPPOINTED!!!! Great soft coller for the price!
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Roomy

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Ordered this cooler for an upcoming beach trip. Thought it would be great for beer, water, soda, juice and ice. It is larger than I expected but at least it should accommodate a day’s beverages at the beach. Looking forward to using it and seeing how it holds up in hot weather.
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Love this cooler!

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Bought this as a fathers days gift for my husband. He LOVES it! We typically only buy RTIC items, we have never been disappointed.
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Love my Soft 40 Cooler

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Been waiting one for awhile, have been needing a midsize cooler and this fit the bill! Keeps things cold for days, not hours...frankly couldn't believe it! And to have gotten it for $110 off during the sale, was a slam dunk kind of buy!
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Love

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I love this new cooler. It kept all my ice cold and didn’t melt. It lasted for over 8 hours. I also love the color.
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Soft Pack 8

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Super fast shipping! Great product keeps my husband’s lunch cold all day at construction site. Downside, he only uses it if I make him his lunch!! Lol.
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Best little affordable cooler!!!

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I have the Rtic 20 and tried taking it on my Kayak. It was too big. Then I saw this one. Totally love the size with similar features to my larger one. Fits great in the Kayak and is great for a day outing, boating, road trips and sporting events. Everything stay cool for hours!
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Love It!

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Received the soft 30 for Father’s Day and love it. It’s the perfect size for a day at the lake or trip to the beach. It’s very well constructed, heavy duty zipper and light weight. The only con would be the small front zipper pocket. It’s very narrow and tight so you can’t get much in. You can’t beat the price compared to other high end coolers.
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Excellent purchase

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I bought this for my husband for Father’s Day and he loved it. It’s perfect for taking drinks and snacks to the pool and keeping them cool. Highly recommend!
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Ms.

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Just what we were looking for to take to the beach. Keeps our stuff cool without the high price. This cooler is everything they describe.
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Awesome Cooler

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Super impressed and would recommend to anyone looking for true quality at a very reasonable price! I will buy again!!
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Great purchase

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This is an awesome cooler that is made with quality. I even like the zipper that seals it tight. I purchased it before the beach and used it everyday. I had it out in the sun for two straight days and it held ice just fine. It’s not a hard sided cooler so I’m not using it like one. It’s not why I bought it. If you are looking for a great day cooler, this is it. I put 15 Bush Lattes in there with plenty of room for ice (for reference). It will easily hold 20 beers ( or sodas if that’s what you like). Great product!
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Most Excellent Cooler

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The soft pack 30 is the perfect size for our boating and beach activities, and for keeping chilled groceries cold on their way home. The cooler seems rugged enough to last us for years and keeps ice frozen for a very long time!
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#3

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This was our third cooler and we are extremely pleased with it and as usual the delivery time was prompt.
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How to turn a 4 star into a 5 star

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Should add a zipper pouch to the front of the soft pack 8 cooler.
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Vegas heat

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Just got my soft 20 and used it at an outdoor rifle match in 100+ temps. Water and soda stayed cold throughout the day with only one large ice pack and no ice. Wanted to test it out. Been through a lot of coolers in the desert heat. Best performer by far. Time a for a 65 or 90 hard cooler.
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Perfect for a hunting dad

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My dad is an avid hunter and this was perfect for him when he’s out hunting. He uses it for all of his other outdoors sports as well and it’s waterproof, which is great for him! Would definitely buy again!
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Soft Pack 8

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The soft pack 8 is great. I use it as my lunch box. It keeps my lunch cold and it has room for all the goodies. Would recommend!
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Great Product

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Perfect for A-day at the beach can't wait to use it.
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Awesome

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This is our second 40! We love this for our tailgates! It holds the perfect amount for us and stays cold for the duration. We use this for traveling to the mountains. This is the perfect cooler- weight, straps, and functionality!
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Perfect!

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Great cooler. Perfect size for lunch and drinks for a day trip on the boat. Great quality.
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Great Father's Day gift

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This was a great Father's Day gift and great reduced price. Zipper was a little tough and tight at first until applied zipper lubricant and worked it for a while. Great products!
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Impressed so far

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This cooler was bigger than I thought it would be and has so far lived up to all the hype. Bonus features include that it makes a great pool float and is the perfect height to use as a footrest in a camping chair. I would love to see an attached bottle opener and cup holders that can be added on to the outside.
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I expect a long, beautiful friendship

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I bought this as a Father's Day present to replace the 'Marine' soft-sided cooler we bought 2 years ago for Father's Day that pretty much just fell apart from the first time we used it. I'm so excited about the quality of this cooler and the capacity. Only time will tell if it is as great as it looks, but the quality just feels so much better right from the start. I went with the 40 can capacity so that we could get 2 bags of ice in it while doing long weekends on the boat. Perfect for the intended purpose, but pretty large for a 'picnic' cooler. It still fits where I want it on the boat and perfect for our use, but size down if you want it to be more of a carry-around, picnic type of cooler. Our 2 year old fits in it with the cover closed, for size reference. I'm very happy with the purchase. Zipper lube was included with and is very much appreciated.
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Seafoam 30

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I love my cooler, but love the customer service even more! Ordered with standard free shipping and it arrived the next day! My shoulder strap was missing a clip, so I text on the customer service chat and within 30 seconds a new strap had been shipped. I highly recommend, RTIC has great products.
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Perfect

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Perfect size. I was very pleased with this purchase. Loved the tan color too!
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excellent

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nice lightweight cooler that does the job (bought this one as a gift, since they liked mine)
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Love it!

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Love my new Seafoam 40! Plenty of space for drinks and food for 4 people, it keeps ice all day long! So much easier than farting around a hard cooler, no more stubbed toes!!
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Soft Cooler

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This is a great soft cooler. Has more room in it than you think. Great about keeping things cold. Excellent cooler for day trips and fishing.
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Excellent Cooler

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Great build quality. Perfect size for an 18 pack and some lunch!
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Awesome Cooler

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My husband uses this cooler as a lunch bucket. He says it keeps his food and drinks cold all day long even in the hot sun! He gives it five stars!
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Great cooler

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Keeps ice for three days going in and out of it. Perfect for the boat, the truck, or anything outside.
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great cooler

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Nice and sturdy! works well. fast shipping! Will buy the smaller size for lunches!
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Perfect cooler for my SUV!

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Great soft cooler, fits behind the seat on my SUV for day trips. Thick insulation keeps beverages cold, even in the Texas summer!
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20 soft cooler Excellent

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This is a great cooler well-built just as good as the yeti half the price can’t be beat works great looks great very happy
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by
We have all of the sizes now after my last purchase of the 8 pack. They hold ice for long trips or in the hot sun. Great product and reasonably priced.
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Five Stars on the Frio River

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I just purchased the Soft Pack 30 in Grey a couple weeks ago. For it's first use, I took it to the Frio River for a framily vacation. I used carabiner clips and a rope to attach it to the side of my tube and it floated next to me for three days on the river. I am SO impressed with the durability of this product. It definitely hit into just as many rocks and riverbeds as our behinds did. However, it still looks brand new! There is not even a scratch on it and there was NO extra water in it. I am a proud RTIC owner!
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by
5 Stars!!! Exceptional cooler. I have bought one for every member of my family (both hard and soft sided in multiple sizes). We all love the quality and appreciate how honest RTIC is in their advertising. The product lives up to the marketing. It is well worth the investment.
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Perfect size for short road trips

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Great cooler for road trips, bought 2 ice packs to go with it, got those a half gallon milk carton and lots of 12 oz drink cans in it, very happy with the product.
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Does the job.

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Bought this cooler to take lunch to the firing range. I live in Florida and it's an outdoor range. One frozen bottle of water keeps everything cold. Thanks rtic.
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Great Cooler

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I love this cooler! Keeps ice for days even in 90+ degree weather. Would buy again!
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Better than expected

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Rugged and well insulated. Highly recommend for a soft cooler.
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20 can cooler

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My husband loves it! Camouflage did the trick! I would not carry it due to the color so I guess I will Order me a smaller one!
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Great cooler

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Keeps things cold all weekend
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Cooler

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I’m a Ups driver keeps my drinks and food cold all day back of the truck gets extremely hot. Doesn’t matter. I also have the gallon jug. Ice left in that at 130plus degrees Love their products. Great price points
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Great product

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This product is not only a reasonable price, but the quality is crazy good. I’ve purchased 2 and can’t believe how great they are
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Great softpac

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I love all the Rtic products been buying for about 9 years from cases of cups to Softpac always satisfied.
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Perfect size

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Have been looking for something to keep drinks cold during golf and this thing is perfect! Fits right in the back of the golf cart and keeps everything nice a cold. Great for a packed lunch that you want to keep cold as well. You won’t be disappointed.
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Awesome.

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Perfect size. Love the color. Nice to find such quality without spending an arm and a leg on that other brand. You won’t be disappointed.
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LOVE IT!!

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Love the softpack!! Everything about it is built with quality. We are big RTIC fans!!
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Love it!

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I use it at the Waterpark with my kids. It’s the perfect size for snacks and drinks and not too heavy. It even cooled off water bottles that were room temperature before I put them in there just with an ice pack.
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Cooler and ice packs

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Absolutely love the cooler and the ice packs keep everything very cold
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Great buy!

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Bought the cooler for river trip. Held up well. Easy to clean, still looks like new. Will definitely recommend to friends.
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Awesome

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I love my new coolers! I purchased a cloth cooler and a soft pack cooler. Love them both wouldn’t buy any other brand. Best quality!
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Great Cooler

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this is a great soft cooler. worked well on a 19 hour drive to Florida
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Great Cooler, Just had to have one more!

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Wanted one more so everyone had their own on the boat. Love them for my hunting trips too!
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Great cooler

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Love my new RTIC soft pack 30 cooler!
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Good cooler

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Cooler is perfect size for ice packs and frozen products from the grocery store. A little heavy to carry for an elderly female but it keeps my foods frozen for the hour long trip home.
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High-quality product

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We bought a few Soft Pack 30 coolers as well as an RTIC 45 cooler as prizes to give away at our annual summer picnic for our employees. These coolers are absolutely amazing - built to withstand all elements and the quality is top-notch. It's nice to not have to pay an arm and a leg for amazing products - thanks for putting your customers first!
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by
Performs better then I expected for a soft side cooler. The zipper is tuff for smaller kids that get in and out of coolers all the time.
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40 Pack Cooler

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The cooler is awesome but to big for everyday trips to the beach. Great for a weekend with a large group.
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Perfect cooler for boating or camping

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The got the 30 pack, soft cooler in Tan color and its the perfect size for me! It's great for camping or packing drinks/food on the boat. The zipper is super secure and comes with zipper lubicant to grease up the zipper if it gets 'caught' up. I recommend this to cooler to anyone! I have partnered with the brand and always receive asks and comments on the content I post about this cooler, its truly a great addition to our outdoors kit!
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Completely satisfied

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Dont write alot of reviews but this product was outstanding. Almost got a yeti and was skeptical about the price difference cause you typically get what you pay for. Got this last week and had out on the boat and lake all weekend. great quality that seems built to last. my next hard case will be an Rtic. thanks guys and gals.
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Perfect

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Perfect cooler for the day or just to keep in the car for grocery runs.
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Awesome product!

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Brought the soft pack 30, as an early Father's day gift for my husband. He loves it!!! It's just the right size for what he needs to use it for, and it keeps everything cold for hours. Great buy!
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Just as I hoped!

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Great Cooler, performs just as I need it too! Will buy more in the future! Great product for the price.
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Awesome!

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Great cooler! Took it to the beach and it worked great! Very happy with my purchase. Need to buy another as my wife has confiscated it as her own!
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Practically Perfect in Every Way

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Held everything I needed it to and I still had some ice by the end of a two day camping trip! Even when most of the ice had melted, everything that I needed cold stayed cold (butter was solid the whole trip!) I upgraded from a hand me down cooler and let me tell you THIS WAS AN UPGRADE. I felt so spoiled having cold milk with Oreos on day 3 of being in the woods. But none of your items will spoil! Seriously so happy with this purchase.
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Great cooler

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Great size cooler! Perfect for our boat trips. Wishlist: an in between size, between the 20 & 8. A 12 pack size. This cooler is great quality!
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Great cooler

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This is a great soft cooler. This fits a lot more than you think and is fantastic about keeping things cold. Excellent value, quality product!
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by
I got it a couple of weeks ago and have not had a chance to use when I go fishing yet, but this next weekend I will. I have it full of drinks and add ice about every 3 days
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Owner

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Great product, recommended to many friends. Great value for the monet when compared to the other brands. Let me aslo add, very good customer service.
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Awesome Product!

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We have an older style of this cooler and the improvements made on this model are great! These coolers are perfect for the summer heat in the south. Quick shipping! Ordered and was at my house 2 days later!!
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Rtic 40

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Perfect tool for the outdoor.
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Soft pack 20

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Great compliment to the 40 softpack we use.
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Great Cooler

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I gave this to my cousin as a birthday gift and she loves it. I have had the same cooler for several years and told her how cold it kept beverages so she was very excited to get one of her own!
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LOVE!

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Absolutely love this cooler! This seafoam green color is gorgeous and fun. It is very light weight. I took it on a 2 night camp and per the suggestion, I refrigerated the cooler the night before and packed it up with some ice and ice blocks. On the 2nd day of the camp there were still a few ice cubes left and my ice packs had a little bit of ice left and the drinks were still cool. Highly recommend!
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Happy RTIC owner

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Had a friend give this cooler the highest praise. Now, I know why. Bought the RTIC 30 and have been using it and on the hot days we’ve had. It truly does keep the beverages cold, ice hardly melts and the outsides don’t sweat. Very nice!
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30 pack cooler

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Used it this weekend. It fit in the ice box of our boat, an 8 lb bag of ice lasted the weekend. Plenty for drinks with ice left over.
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Great Cooler

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Very nice....bought it twice!
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Quality

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Purchased for Father’s Day gift. Appears to be well made and love the colors
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Mr

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We love the soft cooler, tumbler and ice packs. I highly recommend RTIC products and looking forward to purchasing more.
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20 cooler

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At first I was a bit hesitant about buying this cooler but since I’ve got it I was amazed at the construction of this cooler it’s very well constructed it’s heavily insulated and I’ve used it now for the last two days and I’m very impressed with the chill factor I paid a little bit more than I wanted to but I got a good quality cooler and there is a huge difference in quality of a cooler very very happy with the cooler
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Amazing

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I love cooler as much as I love my water bottles (I have 3 just for myself), & my coffee cup. I can’t recommend RTIC products enough. They are amazing!!
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Great quality and value

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A friend had this cooler and when I saw it I was immediately impressed with the quality. I ordered one for myself right away. I called Customer Service with a question. I spoke to a real person that was very helpful. In a couple days I had my new cooler. I took it out on it's maiden voyage the other day. I was not disappointed. Ice lasted a long time, it was easy to carry around and seems like it will be very durable. Looking forward to years of service with this cooler. I've been very happy with all my RTIC products!! Just as good, if not better, than the "other guys" at a fraction of the price.
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Great cooler

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Cooler keeps things cold for longer than I expected and the zipper is quite sturdy
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Good ice chest

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I like it. Doesn’t leak. Keeps drinks cold in my vehicle for two days.
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Works Fantastic!

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I personally love how light it is! It also kept everything really cold. The 20 was too big for the back of a golf cart, so my husband put it on the seat next to him while golfing. Gonna purchase the 8 for his golf outings! Thx RTIC! We love all ur products! They are always well made, ship expediently and we love ur sale prices!!!
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Seafoam 30

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Awesome product, I use it for days at the beach and on my boat and it keeps ice for a long time. Loved it so much bought the backpack as well, works great for my short trips and golf cart.
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Thumbs up

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Really happy with this purchase! Top quality, lightweight, attractive.
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Great for the golf course

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Fits in the basket of my 2019 Yamaha golf cart. It holds plenty of beverages and they stay cold for the back nine in 90+ degrees here in Florida. Great insulation. I recommend this highly.
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Love!

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I LOVE my ice chest! Our first adventure together was down the Guadalupe River then the San Marcus River last weekend, she did amazing keeping our be cold and was the perfect size! Tomorrow she'll venture down the San Jacinto River for some fishing and swimming. The color is THE best, my cousin bought one after spending the weekend with mine 🤣🤣😍🥰❤!
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Excellent afternoon adventure cooler

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This cooler is perfect for keeping drinks/snacks cool for the kids on youR afternoon outing.
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Buyer

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Arrived quickly intact, works great!
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Great soft cooler

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Keeps ice for days use for drinks on fishing trips and as a lunch box take it on the kayak for fishing trips as well great cooler we have 2 of these now
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Love my RTIC cooler

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So glad I ordered this cooler. Love the Sea foam color too! Plenty of room and easy to get things in and out of. Everything stays cold and ice lasts through the Florida summer beach days. Very pleased with my purchases from RTIC. Products are well made and worth the price. I highly recommend this cooler. Get the beach chair too - another favorite! You won’t be disappointed!!
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30 softpack

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My neighbor a block away brought my package to me after finding it in front of his house after a torrential thunderstorm blew it off my porch and turned our street into a river. The box was destroyed but the cooler didn't have a scratch on it. Great first impression!
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Awesome size for work!

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Awesome size I can fit 11 water bottles, 2 Gatorades, a energy Drink and three lunch containers. I love this cooler
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Artic 30

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This is our 3rd rtic softside. Works great for weekend warriors
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Bomb

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Perfect size. Durable, keeps it cold!
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WOW!!!

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Let me just say first of all I am so IMPRESSED at how fast my order shipped! It came in less than 24 hours! The quality is AMAZING and very very sturdy. Definitely a GREAT buy at such an awesome price!!!
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Legit!

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Loving this cooler and this company. Shipped to me super fast and the cooler is legit. Best purchase of the summer!
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Great cooler

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Awesome cooler. I’ve only used it a couple times but has kept everything very cold much longer than expected.
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Great

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I bought this last year and I love it keeps everything good and cold. I just wish the zipper was easier to use other than that I think it’s great
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Fit even more than expected!

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I use this size 30 cooler for day trips to the lake and it fits a six pack, mini watermelon, 2 water bottles, and still had room for more snacks. It’s the perfect size for the day!
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Mr.

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I’ve had these for several years. They come in very handy when grocery shopping especially during the hot weather. Also convenient when traveling as they save space.
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The bomb!

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This is our go to day to day, beach, boating, Cub Scout outing cooler! It looks great, holds ice in the Alabama heat for days, doesn’t leak or sweat, and best of all, it’s super easy to clean. We absolutely love it ans recommed it to all our friends.
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Soft 40

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I take my soft 40 with me on all my camping/kayaking trips. Was kayaking and got beat up on some rapids, flipped and the current was so strong it ripped my lifejacket off over my head. The first ting to pop up was my soft 40 cooler. I rode it about half a mile downstream to safety. Just another great option.
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Customer service team

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Bought soft pack 30 cooler app 3 years ago had issues with zipper emailed and returned cooler to see if it could be repaired. They sent new one highly recommend them and will definitely buy only rtic coolers from now on and will
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Phenomenal Service

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I've had this bag for several years, and it has held up very well. This year we lost the well-used zipper pull, so I contacted customer support. Kayla was so helpful and nice. She had a replacement pull shipping out to me in a few short minutes after getting my information. I'll definitely buy this cooler again IF this one ever needs replacing!
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30 soft cooler

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I bought the seafoam green soft cooler to use for fishing. I used it to help a friend move last month I did not precool it and it worked great. It kept my drinks cold and very little ice melted.
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Soft side 20

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Packed my lunch at 12noon for a 1 to 10 work shift . Made a stop for gas and off to work. I unpacked my things when I got home at 11pm, and the ice packs was still frozen . Kept nice and cold, well worth the money.
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Great cooler

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Great cooler, great looking, great value! I’m asked a lot where I got my RTIC SOFTPAK 30. When full, it does get heavy. Wish they offered a snap-on or strap-on dolly w/wheels.
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You guys rock!

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Had my cooler for less than a two days. After 1st day of use had to order one for my Dad. Great product….You guys rock!
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Bolduan

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Soft 30

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Great cooler. Toss in the truck for lake trip, desert party, and road trips. Tried other coolers and returned them all. Need to purchase another one after 4 years of heavy usage. Well worth the investment.
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Back pack cooler

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Great construction, perfect for boating in a two or 4 man shredder !!! Great quality too !
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Great products

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I have 2 coolers and the gallon and half gallon jugs and really like everything I have and just ordered the new coffee mugs and the 8 can day cooler
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Best cooler I’ve ever had

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I bought 3 of the soft pack 30’s. 1 for myself and 2 very soon after as gifts about 2 years ago. I wanted to see how they withstood the test of time before posting a review. I use mine 1-2 times a month. Still looks new and no sign of wear on any of the seams. I’ve used it to keep food hot and keeping beers cold (different occasions obviously) It holds the temperature extremely well and it’s extremely durable. The also include lubricant for the zipper to keep it performing like new, which I think is a very nice touch. This was my first purchase from Rtic and since then I have purchased water bottles, jugs, and beer coozies. I’ve been very happy with all the Rtic products.
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Perfect size

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This little cooler is well suited for your lunch but I use it to keep my diabetes supplies cool in the summer and warm in the winter. Add a Hot Hands in the cooler it work fantastic!!!
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30 can soft sided

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I bought the 30 can size to keep ice in separate while on an extended stay in the mountains. We use ice constantly from the cooler and it last all 4 days of our stay with very little water remaining in the bottom. I would give this cooler a two thumbs up and its easier to carry. thinking about adding the 40 softside.
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Most excellent!

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I know own a 20, 45, 65, 145, and a soft 20, as well many coffee cups, and many drinkware, and gallon jugs. A hard cooler for each of my brothers, and a couple of soft day lunch coolers. Excellent company, awesome product, and very reasonably priced!!!
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Great product..Great price!!!

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I have several RTIC products. I put them all to the test and they perform beyond my expectations. I also have some of the more expensive competitors products and RTIC products are just as good and half the price. Just FYI, as with any soft cooler with a zipper. Keep them lubricated.
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Great coolers and company

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I have multiple coolers and Tumblers from Rtic. They're fantastic - use them for boating, camping, etc. As a company, they rock - warranty repaired a cooler that had an issue - no questions asked. Great product, great company.
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Best for carrying my breastmilk

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I purchased this product after checking the reviews on YouTube. I'm using it for carrying my frozen breastmilk on the plane from BKK to Indonesia. After 12 hours (4 hours on the plane the rest is on ground) my breastmilk still frozen. Thanks RTIC for helping me out.
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Excellent

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My sister and I bought this cooler (30) for our other sister's birthday! We already have one (20) and LOVE it! We decided to get her the bigger one. I ordered it yesterday at 3:28pm, received a shipping email at 3:30pm, and it arrived today! Great product and super fast!! I would highly recommend to anyone!
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School Lunch Perfection!

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I have been using the 8 pink soft cooler for my special needs teen for several years now and it is absolutely awesome! I fill it up with Lunchbotd filled with food and a few drinks and snacks with ice packs and it’s perfection in the Florida summer heat! The ice packs are still frozen after school and when they go on class picnics at different places she doesn’t have to eat a hot bag lunch because she has this with everything icy cold in 89 degree hot humid weather! If you have a child the 8 softpack is the perfect size. For an adult or large adult sized teenager for lunch or all day working the size to get is the 20 which I love for myself! The 8 holds my child’s Fiji water or Dasani water well but does not hold my taller Smartwater brand upright because it’s nit as tall as the 20 but the 20 does so perfectly so that bigger model is my favorite. Bigger eaters or workers needing more drinks and food should buy the 20 but most kids 12 and under or teenagers that don’t eat a lot are perfect with the 8.
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Poolside & Vegas MUST HAVE

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-12 pack of Dos Equis Bottles -5 bottles of 750 ml alcohol - 20lbs of ice -2 gallon bottles of ice tea -bag of 15 limes Here is a list of all the items we had put in ours and also threw it in the back of the truck from Phx to Vegas on the drive in the middle of the day. Our ice was still solid the very next day. I can’t express how happy I am with this purchase!!
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Amazing road trip cooler

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The 30 is a perfect size. Fits a wine bottle laying on its side, so great for taking for a picnic with the lady or 30 beers for a day with the boys. Its lightweight, soft so it can squeeze into a footwell of a car and waterproof once zipped up. Its a great family cooler. I own one and bought them for 2 friends and my brother... this is the go to cooler for every single one of them. WORTH EVERY PENNY
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20 can cooler blue n gray 2 ice packs light blue lunch container

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I've been searching for the perfect lunch bag with plenty of room I really hope my search is over just received today
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Great Size, Quality & Value
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Excellant

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2 Thumbs Up
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All Rtic coolers

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I have purchased and sold over 2 dozen Rtic coolers (hard and soft) and never received any complaints.
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Thumbs Up

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Top notch
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30 soft pack

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Another GREAT product
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Great coolers i have 2 30 qt. My son works mail route 8 hrs a day so his window is down all the time extreme heat this summer used cool blocks would come home blocks still mostly frozen drinks still cold
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Excellent Golf Cart Cooler

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I bought this cooler exclusively to use when I play golf. It fits perfectly into the well/basket behind the seats. It is large enough to keep several drinks ice cold throughout the round. And in Louisiana in the summer, that's saying a lot. The zipper is rugged and prevents any leakage. I've not seen any exterior sweat which means the insulation is doing its job. Top marks for a top notch soft cooler.
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Perfect Day Cooler

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I bought the 20 qt recently and put it to the test here in South Florida. It's a perfect day/overnight cooler. I had it out in the sun on the boat all day (towel over it as you should with any soft cooler) and at the pool later into the evening at 85 degrees. It's a good height too, because it fits a wine bottle. (Essential for the wife) Fair price too!
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Perfect Lunch Box

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Work on a construction site and use the RTIC 8 as a lunchbox everyday. Can fit plenty of food, a couple drinks, and ice packs and still have room to spare. Great product!
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works well

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I bought a 20 for my kayak. Looks great and keeps ice\drinks very well. Lots of compliments
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Great!

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I use my rtic 30 on road trips and for camping. No complaints - love it!
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Great Cooler, I'm a Dummy

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Bought a 30 a while back and it has been phenomenal. Several beach trips and it is my go-to when attending cookouts. Sadly, I got into the habit of leaving it in the bed of my truck, and with prolonged exposure to the elements, the weld between the lid and the zipper gave out. Found out that there is no easy way to super glue this back together. However, I loved it so much I will be ordering another and taking better care of this one.
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cooler

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It’s a nice size color 20. I Took it on a trip kept everything nice and cold ice lasted a reasonably long time. I recommend it.
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No Sweat

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Awesome soft cooler that does NOT leak or sweat. I routinely place mine on my cloth back seat in my truck and there never is any dampness. I love it. Use it constantly. Goes great with my two hard RTIC coolers.
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re-review

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I had a rtic 30 soft cooler and had several problems with the zipper breaking . Well to make a long story short I got angry and left a bad review prematurely. The people at rtic in Customer service made it all right !!!! I don't remember all your names but you know who you are. Thank you very much . To the cooler . It's a great cooler use it all the time keeps ice for several days and is as advertised. I will be purchasing another soon. Thumbs way up !!!
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awesome

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We put some sushi on ice for our lunch, when it was lunch time, the sushi was almost Frozen. Very happy with this product. Tough and reliable.
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sofypack40

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Great products! We pack our ebags cubes with clothes then pack in our rtic 40 soft and check with the airlines. We carry cheap bags in our carry on and transfer the cubes when convenient. Yea! We have a great cooler during our travels.
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Rtic 30 soft pack 30

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My car had mechanical issues "ford" It got towed into the dealership for three days. With the soft pack 30 in the trunk. 3 day later the beer was still ice cold!😮
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Mance

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Got a 20 for Father’s Day two years ago. I do a lot of outdoors stuff. This cooler is the best I’ve ever owned. Hands down. Aside from its ice retention properties, this cool is incredibly rugged. Lots of hard points and loops to attach to my ATV, Kayak, and boat. And this thing floats and is airtight..
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Good travel cooler

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I have owned this for some time but I just had the chance to use it on a long driving trip of 2300 miles. So I can say the following: tough exterior. Dragging it around the ground and concrete did nothing to it. Water proof: No leaks at all. Keeps ice for 2 days, cold for 3. Perhaps longer if you keep it sealed, which I did not. Some improvements I would like to see: 1. I'd like to see the foam insulation in the top fit inside the foam insulation of the 4 sides when closed. I think it would keep cooler longer. 2. I would like to see some kind of velcro closure flap on the top to be used when not fully zipped up. This would make it easier/quicker to open/close in a car while traveling.
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great, careful with the zipper

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Well made and happy for the most part. It's def not like my RTIC 45 that will keep ice for 5-7 days. It kept ice for ~16 hours after pre chilling it and hitting the beach (in shade for 4 hrs on sand, then in AC at the house). To be expected with a soft cooler and on par with any other cooler of this type. Seams are flawless and the zipper is tip top after proper lubrication; however, I can see how someone could rip it if not careful. Will never let anyone use it without supervision because one frustrated "yank" would likely kill my cooler. Just the nature of the beast with a zipper this tight.
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Unbelievably fast delivery

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Placed my order on Thursday, July 4th, delivered Saturday, July 6th. Unbelievably fast delivery! The cooler is wonderful, exactly as stated above. Recommended to several of my friends, who will order one as well...
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oustanding Cooler!

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We use the 20 can cooler on our pool deck here in the Florida Panhandle. When temps get up into the mid 90s we keep the cooler in the shade of a nearby umbrella on the cement deck. I usually put 8 - 10 bottles of Kirin in and most of a 10 lb. bag of ice. Stays icy cold and then add more beer to the ice the next day. Can’t beat the price for the quality you get.
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You can run it over with your car!

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Ran this puppy over with my car, drug it a good 30 feet. All the cans inside were smashed but the cooler kept its shape and looks good as new! I would recommend this cooler to anyone!
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Customer service

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Just a shout out to Jennifer Woodard in customer service. I have used Rtic products for years and her service on a small issue will keep me buying their products in the future. Great products with great people. Could not be happier Thanks again Jennifer.
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Very Good

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We have so much of Rtic we still buy more. We have 3 coolers I don’t know how many cups. Now we are about to get the pop up canapé I wish u guys had a wagon.
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what a great cooler

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I have had this cooler for 1 plus years. Keep in my car for grocery shopping and keeping cool stuff cool on the way home. One hour drive. It does great. I love it and this is a super deal.
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Couldn't get better

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I purchased one of these four years ago for a kayak/camping trip on the Buffalo National River. About 1 hour into the trip I took a blind S-curve in a narrow part of the Upper Buffalo and came into contact with a downed tree. The tree had a broken off limb stub that was angled downward into the middle of the river. I had not distributed the weight of my gear on my kayak well and it tracked right into the broken limb. Unfortunately the limb was far enough out of the water that the kayak didn't bounce off of it, but instead went right underneath it. The limb hit the front of my kayak and began to push it under water. I bailed out of the kayak to keep from being impaled, and the limb passed over the seat and smashed into my RTIC cooler that was strapped down just behind it. As the limb jabbed the center of the lid it pushed the whole kayak down to the bottom of the river and completely submersed the cooler and all of my gear. After about 30 minutes of collecting gear, that I didn't have strapped down, it took myself and my 2 other friends to pull the kayak backwards, against the current while also pushing downwards on it to dislodge it from the downed tree. Upon inspection of the cooler, to my surprise, there was not even a scuff mark on the lid, and no river water had gotten through the zipper. We were on the Buffalo for 3 more days and only by the last day did all the ice melt, with the water in the cooler being sub-40 degrees. I have never found another cooler that matches this one's build quality and temperature retention and I will never buy another brand as long as RTIC keeps building them to this standard. I have used this cooler on many Buffalo trips since and, when space allows, numerous hunting trips. Great job guys!
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Amazing

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Packed cooler at 9:30am with a bottom ice pack and still had popsicles frozen at 5pm!!! Super impressed-LOVE THIS COOLER! Not to mention is great for all day boating.. kept the mountains blue all day!
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Great Cooler

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I bought this Soft Pack 8 after realizing the Soft Pack 20 was too large for my intended use. It's been great. It keeps my drinks good and cold while I play golf. And it fits perfectly in the cart's storage bin/well. I strongly recommend this bag to everyone.
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The Best Cooler

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This cooler is great- It keeps ice for about week, and when I say that- by like day 4 or 5 you have bunch of cubes floating around in very cold water ...but nevertheless the mountains are still blue on your Coors light cans. One thing to consider- when it's full of drinks and ice , it's still relatively easy/reasonable to carry; so that walk from your hotel room to the beach isn't absolutely miserable. When I travel to my hometown, I often bring it along for the trip and the airlines have no issue whatsoever checking it- due to the waterproof zipper and cooler ice packs. I bring all sorts of refrigerated foods(ice cream, frozen dishes, etc) along for the 1100 mile flight, with no worries of spoiling.
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It makes ice!

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I work construction and am on the road 16 hours a day in the summer. If anyone on our crew doesn't have one they're ordering one. Our crew has a running joke that these coolers make ice. Yes makes ice. We get ice trays fill them with water and with RTIC's help we can make ice with just 2 cold packs in no time. Truly overbuilt and not over priced! Personally I have six ice (2 large, 2 medium and 2 small) that I can have on rotation from work to home so that my cooler has yet to get above 35 degrees Fahrenheit. Did I mention I've had it for over a week in 100 degree heat? A 40 works great for half gallon Gatorade standing up. And 3 meals with 6 energy drinks and making ice!
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great product

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The softpack is great can’t wait to get out on more adventures with it. I love that this website is Apple Pay as well, takes literally 5 seconds to checkout. Wish more websites would utilize Apple Pay.
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Perfect for rhe Boat and Beach

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This cooler is awesome! It is big and tall enough to fit 8-9 2-liter sodas/1.5L liquor bottles and 10 lbs of ice. It's also very light weight which offsets the weight of the contents. Also holds ice for several days and fits standing up in a full size pickup truck's bed.
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Boter Approved

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Bought this to use on my boat, works great! Keeps food and drinks cold for my family of 4. The cooler even floats! Comes in handy when anchoring off the beach and wading in, i can just float it along side of me! Love it!!
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You need this in your life!

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We own the 20, 40, and 60! We love them and use them often for groceries, weekend trips, and even extended trips. Throw a liter bottle of ice in there and it will keep cool for days!!!
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mr

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I have a rtic 45 hard cooler in tan super nice cooler but heavy so we wanted something similar size wise and went with the 40 soft side in sea foam while it doesn’t keep ice as long as the hard side it’s much easier to carry along with all the junk my kids want to bring to the beach for a day easily holds ice all weekend for beach activity’s highly recommend
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Soft 8 Geeat

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Purchased this size for river and lake trips Perfect for six pack and as well a medium ice pack. Let it sit for full weekend with ice and still cold on Monday. Good size for a paddle board
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Truth in their claims.

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This cooler does exactly what it claims to do. Keeps ice longer and is leakproof. I've used it for work around town, for weekend trips, and even took it to Iceland! Eating out is very expensive in Iceland so we opted to buy groceries and cook. Finding ice for sale was difficult since coolers are not really part of the culture. We were only able to find ice twice in the week we were there, luckily the RTIC cooler keep our food cold and safe the whole time. RTIC easily saved us the purchase price of the cooler since we didn't have to pay restaurant prices for every meal
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Great Coller

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I needed a cooler for my side by side that wouldn't leak in the carrying case and get the extra clothing wet as the ice melts. I ordered the 15 and have to lay it on its side in order to fit in case. Waterproof zipper is ideal, only a little condensation at the zipper. Used a few paper towels under it and its exactly what I needed while the sun beat down on us all day. Bonus was I received it in 2 days! I also bought a hard cooler for my truck!
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PERFECT

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I bought this cooler for my husband for fathers day and he loves it! He needed something to hold a six pack for the lake or to take over to a friends gathering.. and this cooler is PERFECT for that. I just wish you had the option to personalize the coolers with (initials/monogram).
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only brand of cooler you will ever need

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This cooler is the total package! Keeps ice for days, doesnt leak, durable, light weight. You wont be disappointed!!!
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No Brainet

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Extremely happy with this purchase. Have had this cooler for approximately 1 yr now and it has become my favorite go to. Just can’t beat it. I highly recommend applying the zipper lubricant.
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Best Cooler Ever

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This cooler is amazing. We used it to transport breastmilk from the USA to Europe, about a 20 hour trip door to door. When we arrived the milk bags were still half frozen and there was still a good amount of ice left. Also, the bag never leaked. I highly recommend this bag to all!
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awesome products

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I have the soft coolers and they are great!! I have mugs, cups, water bottles, I have bought them for gifts. All their products are great and customer service is outstanding! I am a big fan of this company!
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lunch boz

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I’ve had my lunch box for almost 3 years. It’s still holding up. Little pricey for a lunch box but definitely worth it in the long haul.
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well Worth the Wait!!!!

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I have had my eye on this cooler for over a year! The color and size was PERFECT! But every time I would go to order - it would be out of stock! I finally snagged one at a killer price on sale and I am thrilled to finally have it at my disposal! Can't wait to put it to the test this summer! Thanks Rtic for making my bright life complete!
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bset cooler

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Best cooler I ever invested I love this cooler I take it every where I go I love rite 40
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you'll be glad you got it

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Going on 3 years and it’s just as good as day 1. Really practical for so many uses.
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Good Stuff

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I bought one a few months ago and I loved it. I have a buddy who uses his constantly on our jeep trips and always has ice cold drinks. During an evening of refreshment, the zipper broke and I was totally bummed out. I contacted Rtic, sent in the damaged cooler and had a new one in a matter of days. The second one has worked perfectly and is used constantly. Worth the investment and great customer service.
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awsome

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Great cooler put 2 ice packs in fronm rtic the medium size. Put in at 4am got home at 10pm still partially frozen and it sat in a hot truck most of the day. Make sure you get extra zipper lube you will need it.
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Second one

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Bought a second 30, first is 5 years old and still going.
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super bice!

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This is my second Rtic cooler, but first soft one and I couldn’t be happier! Built and priced well
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Very impressed, over 2 years later!

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Highly recommended! I purchased this in November of 2016 and have used it while camping in Nevada, Arizona, Utah, South Carolina, North Carolina, Georgia, Florida AND on snowboarding trips to Colorado, Utah, and California and random overlanding adventures in between... you get the picture, it’s getting used. If I don't have this cooler with me, I feel that an integral part of my road trip is missing... Now, despite all this torture, I clean it after every use and use the included silicone to keep the tapped seams clean and supple - I want this to last! Hands down, this was worth every penny and I plan to buy another... you should too! Pros: Great price, great customer service, easily keeps beverages cold with the ice packs for 48 hours, looks good, rugged, durable, love the waterproof zipper... Overbuilt for sure. Cons: It is an older model so the MOLLE sides was a nice touch along with the hooks on the bottom, although the hooks touch the ground, so it doesn't always sit flat. The front zipper pocket is tiny and deep so that little silicone tube gets lost. I don't use it for anything else. Also, as others have mentioned, it’s not easy to open with one hand (minor). The new model looks good, but the photos indicate that the MOLLE is no longer a feature which is a bummer in my opinion. Overall: I am very happy with the build quality and plan to purchase another soon as a gift. Thanks, RTIC!
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awesome

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Great cooler. Ice on a hot beach. Ice on a boat. Ice in a hot car all day. Did I mention this dude keeps ice??
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worth every penny

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For years, I had the cheap coolers that I would stuff with drinks and snacks and then pack with ice. I would balance those cheap coolers with chairs, toys, balls and umbrellas for the beach or kids soccer games. Without fail, I would end up spilling melted ice all over my lower body as the cheap coolers would fail and allow water to spill out as I bent over or shifted the weight around (not to mention the cooler itself became soaking wet as the day went on). Hello Rtic... this cooler not only keeps ice, it’s spill proof zipper keeps everything inside the cooler and it stays dry on the outside all day. I have even unpacked the cooler the following day after an event and still found ice inside. I lubricate the zipper every once in a while and it is as good as new. It has been our family’s go to cooler now for over 4 years! Love my RTIC.
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great cooler

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I’ve had mine for 3 years. Love it, great quality for a great price. I take mine everywhere when it’s hot outside.
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by
This is a great soft cooler, I’ve had a soft 30 sense they came out. I’m never going to buy that other brand.
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Great cooler

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I bought this cooler about 2years ago. I use this cooler everyday for work. It works great. In the heat of the summer the ice pack I use is always still frozen when I get off a 10 hour shift. I absolutely love this cooler.
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rtic 40

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Bought this for a lunch box 18 months ago. I work outside all year round.cooler has exceeded my expectations. Keeps food from freezing in the cold winter after 2 hrs drive to work in sub zero temps in back of truck and also keeps lunch cold in the summer heat . Excellent cooler . Has held up well to daily grind
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Keeps the cool in and the dirt out!

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Keeps the cool in and the dirt out! I have had this cooler for over 2 years now it has never leaked. I use it every week for camping or rides down the river or trecks to school on a motorcycle and it takes a beating and keeps on performing. Just ordered the 8 pack size today!
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awesome but need a bigger size

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This size is a little small. If you could come out with a size between the 8 and 20. Add an inch all the way around 13l x 11h x 9d. I need something to take to the beach for my daughter and I. So I can put enough in there for the 2 of use without it being to big. Thank you 😊
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camo 30 can

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Got a camo 30 30 can I love it only thing I can say bad is the zipper needs a better made more air tight water proof zipper
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awesome cooler

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Use for 72 hr overnight fishing trip to the canyon and bags holds items cold every time! Awesome products
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great product for fishing in the northwoods of wisconsin

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I normally dont write reviews for anything. I have had a RTIC 40 soft cooler for about 3.5 years now and it works great. no problems so far. Im going to buy a RTIC 20 soft cooler for summer.
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satisfied

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Great cooler the zipper is hard to unzip as hard as it is to open no sure it will withstand years of use, if you can add a Velcro access to the lid it would be perfect, I have nothing bad to say
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Best lunch box I have ever owned.

by
I love the 8 can cooler. I leave my lunch in my black truck all day and there is still ice left in my ice pack at the end of the workday. Even in mid-summer. No more warm, wilted lettuce on my sandwiches! Wish I had one of these years ago.
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what did i ever do without one

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First thoughts were: Do I really need one? They’re expensive. After purchase thoughts: it have saved me so much $$ from eating fast food, I’m much healthier and it goes with me EVERYWHERE! Gonna get a bigger one. You NEED this.
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Great Cooler

by
I use my cooler for work five days a week and it is the best cooler I've ever owned. I don't put any ice in the cooler. All I do is stick my drinks in the freezer for 45 minutes in the morning before I leave for work and put them straight in the cooler partially frozen and at the end of the day my leftover drinks are still nice and cold. If you put ice in there, drinks stay cold for days. Great product for a reasonable price and that's why you RTIC has my business.
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Great Lightweight Cooler

by
I have had the 20 pack for over a year. I mostly use it for weekend get aways and long days on my boat. Performs well, ice lasts 2 days with regular use. The only complaint is that the lid cannot be opened/shut easily with one hand. Will buy the 40 pack soon.
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Great product

by
Put beer and ice in Sat morn and spent all day in the boat if Fla heat. Still had ice in it Monday afternoon. You'll definitely want to use the lube on the zipper.
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Fantastic

by
I bought this cooler to use while I drive for Lyft and do errands involving my other job. I keep it in the trunk of my car, filled up with some bottles of water and cans of energy drinks, with ice and some ice packs. I keep it tied down in the trunk and I've left it in the trunk for a few days and there was still ice! And I can only imagine how warm it gets in there. It works remarkably well for being a softpack cooler. Even once the ice has melted the water is still ice cold. At that point I swap the ice packs(I rotate them) and add more ice. Highly recommended if you don't have a need for the hard coolers. I also own a the hardcoolers, 20 and 45
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Zipper Failure

by
Had the RTIC Softpack 30 for less than three months when the zipper broke off for no reason. Other than that, kept food and drink cold for extended period of time.
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Best cooler!

by
Love this cooler! Keeps everything cold for days. Color is great as well. It’s hard to tell in the picture but the top and bottom is dark green. Will be buying in other sizes as well.
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Wicked fast delivery

by
First of all delivery was wicked fast and this softpak 30 is more over built than I had originally anticipated. I was thoroughly impressed at first glance and most definitely look forward to making other purchases in the future. I'm writing this review prematurely as the ice has not begun to melt but I'm afraid by the time it does I will have forgotten to leave a review so here it is. Cheers!
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by
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Great Cooler

by
I got the Camo cooler and it is great! Easy to carry, and the ice lasted for days. The zipper is quality and leak proof. The whole cooler is quality. But that is what I always get with ARTIC products, great quality.
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Soft Pack 30,

by
Great cooler, after 2 days fishing the ice packs I started with had barely begun to thaw, still almost solid. Keeps things very cold for a long time. Great buy
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Not impressed

by
Bought the rtic 20 holds 5 lb of ice about 24 hours...not impressed
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Survived Miami and the Islands

by
We planned a sailing trip to Grenada and loaded up some frozen food and dry ice in NC. Our luggage was lost and stranded in Miami for 36 hours on the runway and when it was returned in the Islands everything was FROZEN SOLID. The cooler was also great for keeping our ice and Caribe Beer cold against the elements of sailing. I’m purchasing this cooler for everyone I know.
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Cooler

by
Don’t do it get a Ozark atleast it will stay together and can’t get nothing outa customer service
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Zipper

by
Worked awesome for 6 months until the zipper started to separate. Emailed Rtic with absolutely no help from them. I recently moved so I couldn't locate my receipt and Rtic claims they couldn't find proof of purchase " RIGHT " So now I have a hundred and ninety dollar cooler with a DEFECTIVE ZIPPER. Thanks for standing behind your products RTIC.
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Made in china

by
Very disappointed , right out of the box was a tag that said made in China . I thought I read they were American made hence why I made the purchase over other similar products.
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purchaser

by
I bought a 20 soft side about two years ago still going Great just bought a 30 soft side looking for another great job from RTIC.Thanks keep up the good work,
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Awesome

by
We have two of these. Purchased last year and still work like new. My husband uses his for his lunch box because he works in the field at a coal mine. He loves it. I use mine for lake trips, kids field trips, car trips, and an extra for camping trips, or any time I need a small cooler. Does not leak even when it lays on its side half the day with half a bag of loose ice in it. Would buy again in a heartbeat.
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Great SoftPak 30 Cooler

by
I pack frozen meat to take with me from the US to China in my SoftPak 30 cooler. The cooler is then place in my luggage. On a recent trip, my flight from San Francisco was delayed due to smoke from the wildfires. Once I arrived at my destination, 36 hours after placing the meat in the cooler, my meat (wrapped in newspaper) was still frozen solid. Thanks for making such a great cooler!
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Color not as pictured

by
Just received my cooler today. Was very disappointed that the color is black. Does not look blue like the picture at all.
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Great Cooler

by
Look at the other coolers, then buy this .. Exactly what you hope it would do. Then take the money you just saved and fill it up and go. I have 3
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2 Years Strong

by
I purchased the Kanati Cammo version 2 years ago. I have packed a lunch with a half gallon jug of water every week day now for 2 years. Sling it on my shoulder set it in the truck and it is holding up great. That is a lot of zipping and unzipping. I use the zipper lube that came with the cooler sparingly every 6 months or so the zipper is like new, the entire cooler is like new. No leaking at all, holds ice all weekend.. I would certainly buy another one if I ever need to buy replacement . . .
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House Full of RTIC

by
First and foremost let me just say I own A Lot of RTIC products, a the main reason is they do what they say their going to do for less money than all the competitors. I'll be honest to say I have never needed ice to lastuch longer than one day but it amazes me that these product will hold ice and keep things cold for much longer. Love the fact that their facility is just a few hours from home so shipping is lighting fast and customer service is spot on. Also, love the fact that they support our country, our troops, and our 2nd Amendment. I have used all my RTIC products at the beach, in the my truck and out fishing with ZERO complaints. My one request is that RTIC would make a Fishing Ruler Decal to either come with the cooler or be available for purchase for us fishermen. GREAT Products from a Great company.
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soft 20

by
Awesome cooler with one problem. It should be a 2 way zipper with larger teeth. The small teeth zipper breaks down in time. It can't be replaced. I made a new top and it works great.
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4 Stars

by
Good cooler, but the the top started splitting apart after 6 months.
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by
Looking to buy the soft cooler 20, been waiting for it to go back on sale, it does tonight, and already sold out. DISAPPOINTING, cause I really wanted the black/blue one
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Fast Shipping!!!

by
I can not believe how fast the shipping was on this cooler, I received it in 24hrs. I ordered this for a Christmas gift, and am so excited to give it.
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Way better the Sheti coolers

by
Great product great price great build keeps ice as long if not longer then the competition for less I love this brand best part is customer service
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Broken seams

by
I have had my cooler for one and a half years and the glued seams are coming undone, I spoke to customer service and I was told it is only warranted for one year and there is “nothing we can do” this will be the last RTIC product I purchase.
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Disappointed

by
Brought the 30 soft ok cooler because of great reviews, so disappointed the ice doesn't even last all day. As much as I paid I really expected a better product..
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Good

by
I purchased this cooler last year and used it a whole summer at the lake. However, even using the zipper lubrication, as instructed, the zipper keeps coming apart. So for the money spent vs. the time I got to use it didn't impress me.
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Great cooler But!

by
I've had this cooler for 2 years and loved it. I use it to bring ice to my RTIC 65 on the boat. This year the bottom of the cooler separated and fell off. It looks as if there was never any adhesive or glue ever applied to hold it together. Thank god for Duct tape!
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by
Ive used this little cooler for two years and loved it. It goes everywhere with me, on airboat, fishing boat, tractor, or just a trip to grocery store. About six months ago it started sweating and separating on the bottom, them mildewed and smells. I guess i just wore it out. Time for a new one.
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Cooler lives up to the description!

by
I’ve had my SoftPak 20 for about a year of everyday use. It’s with me through work, working out & back to work! I truly love this cooler and wish they made a SoftPak 12. Their customer service team is extremely helpful & efficient. Great product!!!!
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This cooler

by
Got this cooler last July the zipper suck I am very disappointed in this cooler will not buy again so be wei
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Zipper

by
This coolet was great for a year until the zipper malfunctioned. Once I called after 13 months of ownership about a repair and I was told by RTIC it was past the 12 month warranty. They told me to take it to a shoe repair shop, what a joke!
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For airline crew

by
In the constant search for the best four day trip cooler I seached outside of the usual crew shop offerings. Far from just a day cooler, the 20 softside allows for five dinners plus other assorted perishables without the need for icepacks or refrigeration at night. It also fits under all airline seats and even the CRJ200 overhead, the smallest overhead in the airline world. I freeze everything I bring in the cooler the night before and five days later it is still refrigerator cold. The zipper holds fluids up and down the pressure changes. The only cooler in compliant black of its kind. Tough enough for the luggage hold.
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Failed Zipper

by
I have used this cooler a lot over the past year. Although I applied the recommended and supplied zipper lubricant regularly, the zipper did fail. So its been replaced with an Rtic hard side. Still love the products but I'll steer clear of this type for regular use.
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Great Lunchbox

by
Keeps my lunch super cold with single small ice pack. Seems ruggedly constructed with good materials. Lots of room for lunch and snacks to cover 12 hour shift. Ice pack barely melted after 12 hours.
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Camo 20

by
Love my camo 20 but the lid is falling apart. Got it for Christmas last year and the seams are coming unglued.
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After a year and a half of ownership

by
Writing this review after a year and a half of owning cooler. No complaints until now. Plastic protecting the zipper started warping a few months ago and now it will not zip closed properly and comes off the track. Contacted rtic to see if it could be repaired (i was happy to pay whatever). And they pretty much said they couldn’t do anything for me. I understand it’s out of warranty but pay $130 for a cooler would like it to last longer than year and a half. At least be able to send in for repair
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RTIC 30 softside

by
Zipper failed within a year of weekend use.
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Strong

by
Had the 20 for almost 3 years. I carry it everywhere with me. Got a 30 because I love the 20 and needed a little more space. Get you one, or 2, or 3. They're awesome!!!
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Softpak cooler

by
The cooler was great and keeps things very cold and leakproof. I used it for about 2 years and the seem at the top ripped. This product only comes with a 1 year warranty
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Best cooler I own

by
I got this as a present and it is the most used cooler in my house. It comes floating the river, kayaking, car camping and picnicking. Because it is soft it doesn't hurt you carry over your shoulder. Keeps ice quite well and is easy to clean. I have recommended it to anyone that asks.
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Good cooler. Bad warranty.

by
I loved my cooler and it holds ice really well for a soft cooler. But! It has a 1 year warranty and just after a year my lid started coming apart really bad and is not holding ice like it used to! I expected something "overbuilt" to last longer than that.
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Highly recommend

by
I have several RTIC 20-30oz cups and have purchased accessories and other items as gifts. Always 100% satisfied. Have had my eye on a 20Q cooler and finally decided to buy the 20q soft side for myself, taking advantage of an RTIC discount. I'm ecstatic with the quality and am testing the cooler as we speak. 12 pak, ice and after 12 hours...ice cold and no melted ice. Thanks RTIC, I'll always buy and recommend you over the higher priced competition...and save in the process. A win-win in my books.👍
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Rowe

by
I like rtic stuff. What I don’t like is every time I go to order something I want it’s out of stock. So I buy the competitors merchandise
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by
Great but I want a pink 20 and they never have them when they are on sale
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Softpak Cooler

by
I just received my softpak 20 and the first impression is great! I have not tested it with ice yet, but it seems very sturdy. Please make a pre order option for the softpak 8!!! Or at least an option for an email notification when they are back in stock. Thank you!
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Will this ever be back in stock?

by
Is this ever going to be in stock?
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Great Cooler

by
This cooler is great for smaller events. It's light, durable and keeps the drinks cold.
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What's the deal?

by
Are these ever going to be back in stock?
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Weekend camp

by
Put to the test during a 4-day car camping trip against an old Coleman hard cooler. Each had about 35-35lbs of ice. Old trusty kept the majority of ice frozen all 4 days and my RTIC soft pack 40 started showing water the morning of day 2. By day 4 is was mostly water. 4-stars is for performing better than any soft cooler I've come across, easy to lug around, and did keep everything ice cold even with the melt. When it's time, I'll upgrade my hard cooler to a RTIC roto and keep the soft 40 as the travel beer cooler.
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Its kinda perfect

by
I was between the 20 and the 30 can. I bought the 20 and its a little smaller than i thought but when you load the 20 with cans and ice its super heavy so the 30 would be unusable space to me as i was looking for something i could carry. So the 20 is kinda perfect. Build quality is 10 outta 10. Very happy with this purchase.
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Need another one!

by
I have the 20 - it's awesome but I really really want an 8 and they've been sold out in every color for too long! Preorder would be great, raincheck on the discount would be an even better bonus! Not ordering the day cooler until I can combine the two. I'm frugal like that, ya know?
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Features

by
great size and value. needs a top handle and an accessory pouch though.
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Rtic softpak 30

by
Best softpak cooler out there in my opinion!!!! Definitely holds ice long in high heat temperatures and does not leak or mold or mildew period cooler saves my butt many of times out in the OIL FIRLD HEAT BEATING ON IRON ALL DAY AND GUARANTEED A COLD DRINK OUT OF THIS COOLER 5 stars in my book
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Make more!

by
Phenomenal cooler and lunch box, but they need to release more! I've been waiting for a year and need one!
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Zipper

by
We have had ours just over a year and the seal along the zipper separated and now we are unable to close it tightly. Otherwise it has been a great cooler, keeping things cold and a nice size for a family of 5.
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When will these be available?

by
I’m also up for the ore-order option. In need of one for October or Christmas!
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soft 30

by
I had mine just over a year and the zipper shattered.
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Availability???

by
I’ve been checking for the past 3-4 months and it’s ALWAYS out of stock! Pre order option or something would be nice.
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Zipper issues

by
Got this cooler on sale about 1.5 or so years ago. Did not use it at all much in the first 6 months or so. Wife made a comment she hated the zipper. Well after a year now of pretty normal daily use about 3 weeks a month or so, zipper fails. Holds ice and ice packs well, but a zipper failure has pretty made this useless now. I also have the lunch bag size and ow worry it's zipper will be next. For the price, one expects it to last longer than 1.5 years of normal use.
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Durable!!

by
I’ve got the original from 2 years ago and it still keeps my lunch/snacks cold and fresh. I’m on a boat 3 days a week in the Miami heat and I never go without my RTIC!! 👍👍
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AWESOME

by
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Love It

by
My wife bought one from the first company out. I was furious, that much money. After I saw it work, I believe this 30 was like in the 120s. It is so so nice to not have to get more ice the very next morning. I recently drove to our Summer Home, took two long days and still has some, not much, but I ice cold water, after 2 days. I am here looking for another now.
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Zipper

by
For the ice to be able to last it has to be closed ,if the zipper breaks the ice chest is useless, it's the second one i have and both zippers have failed, i love the ice chest while it close properly! I lost the receipt now i cant exchange it!
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Perfect

by
Use this as my cooler for football parties, beach, and pool. Holds 12-15 can “drinks” with ice. Cooler keeps cold with no melting for a full day. Impressive with much opening and closing to get drinks out. I have a 20 and 30. 30 obviously holds more, the 20 keeps ice better. Both are well worth the money.
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Great cooler

by
We bought this cooler to take to the beach and other places. Keeps ice all day even in the back of the truck or in the car.
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*

by
Sucks
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Sale price

by
Waiting for it to go on sale again
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Softpak 30

by
Love this cooler!! Best for floating the river or daytrips in the car without scratching the interior. Great quality product. RTIC, keep up the great products!!
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Soft 30

by
Damn good ice chest I've had it a year. I kept in the the car for a few day an went out get it out an the seam on the lid spread apart an now it won't seal so I'll put some gorilla glue on an hope it seals if not I'll buy another one
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Great Products and Customer Service

by
I love my 40 and so I was disappointed when it started coming apart at the bottom after a year of use. I knew it was outside of its warranty, but I contacted RTIC anyway because I have multiple coolers that I haven't had any issues with at all. I was so pleased that they replaced my cooler with a new one. What an awesome company and great products. You have a loyal customer for life.
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Cant get one.

by
It doesn't matter if they are wonderful or not if we can't get one.
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A++++++++

by
This bag has exceeded my expectations. ITS HUGE. Holds a 30 pack and almost 20lbs of ice. Just used it on a 90 degree day fishing on a boat for 11 hrs with the lid just closed but not zippered and it held ice all day long. Great job RTIC
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Soft side

by
I have bought three of these I love them very much but the other day the lid fell in and the zipper fell apart all within 2 days so I called about warranty I've had it for 2 years and they said too bad I just think if you pay that much money and the zipper and the top fall in this is craftsmanship they could have done something I was very disappointed
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Nice but....

by
We love this cooler and my husband uses it all the time. I bought it for him for Christmas one year. Only thing is when we used it in the car and drove to Colorado it swelled and some of the seams came unglued. Pretty disappointed in that since it still looks a tad swollen even after we got home. That however, doesn't stop us from using it.
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Great Cooler

by
Purchased 2 of these. Couldn't be happier. Use them both daily for lunch boxes (We work 12hr days and like to have choices.) These bags keep our items very cold even without ice packs, 6-8 hrs later items are still moderately cold. Toss in an ice pack. (We like to use “Cooler Shocks”.) and the frozen items are rarely thawed out completely in 12 hours. 100$ for a lunch pail is kinda salty but when its large enough to use for any application. 100$ can’t be beat for Made In America Quality!! Thanks for helping Keep American GREAT!!! Shannon & Derek
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Great cooler!

by
I use it for the beach! Pack the cooler with drinks and ice the night before you are using it. Next morning, drain all the water and it’s light enough to carry around. Drinks stay cold ALL DAY!
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Accurate

by
My 40 is so good I can put warm water in it and it will make ice.
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Great at holding ice. Zipper not so great

by
Had his cooler for three weeks. I keep it in my car as I work in and out of grocery stores. Held my ice for well over 12 hours in a hot car very well. But the zipper is not a heavy duty durable zipper like a ******. My zipper pulled within three weeks. Customer service wasn't bad. They told me take pictures and email and they'd send me return labels. I'm overall happy with the cooler but thinking the hard side might be a better option, just don't like the idea of not having the shoulder strap
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More please

by
Please make more!
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RTIC 30

by
I wish I could say I am happier with this Cooler. It’s not bad but not what I was expecting. I used it for the 1st time last week and my ice only kept for about 8 to 10 hours. The bottom of my bag was wet not sure if condensation or a leak . I will have to try it again and see. The bag is nice just not what I expected for the price .
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Money well spent

by
Bought this cooler with high hopes and I have to say it didn’t disappoint. Well worth the money
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Great cooler

by
So far I am very satisfied with this RTIC 30 that I picked up at Buc-Ee's in Baytown, TX about four months ago. Overall the cooler keeps ice on cooler days for about three days, and in the middle of our hot 95 degree Florida summers it is getting somewhere just around one and a half days. The only weak link I have found is in the spindles that connect the shoulder strap to the actual cooler. These have popped off multiple times when I have the cooler fully loaded. I fixed the issue by switching out the plastic pieces with metal turnbuckles I purchased at my local hardware shop for about $4 each. So far this is working out splendidly. Great job RTIC!
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???

by
When is this item going to be back in stock? I’ve been trying for months. Thank you in advance.
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When available?

by
Does anyone know when the 8s will be available
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Not so good

by
I have the southside 20 and the smaller one and neither of them keep ice on my sodas for more than a day at the most I’m not impressed especially for the price
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cooler

by
We have both the small and medium coolers. Great products! Does exactly what they say and without the high price and political bs from its competitor ;)
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Stop being sold out

by
Every time I try to order one it’s sold out every color is always sold out please make a pre order option
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Impressed!

by
We bought the small lunch box size soft cooler to go on the back of our trike motorcycle. It works GREAT - but is very small on the inside for 2 people. Ordered the SoftPack 20, but it's really too big for our needs. This is petty - but the perfect one for our needs would be something in between the 8 and the SoftPack 20.
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Love it!!

by
I love this cooler. I use it for work everyday and I tell everyone that asks me that it is an Rtic cooler. The only thing they need to change is the pockets, you can’t really put anything in them. But they don’t have anything to do with keeping my food cold so I’m not too worried about it.
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To small

by
I recently bought the size 8 cooler I based my decision on the dimensions that were posted with the cooler after the ice/ ice are in place you loose about a 1/4 of the space I would buy the next size up It seem to do okay with keeping things cold
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Glue issue

by
Love the cooler but the glue on top of the seem on soft cooler is already coming loose after one use. Cooler stays cold as states wish it wasn't coming apart and due to being a gift from warranty looks we are out of luck 😕
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Make more!

by
Why haven’t you done a pre-order option?
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