Soft Pack Cooler Image
Soft Pack Cooler Image
Soft Pack Cooler Image
Soft Pack Cooler Image
Soft Pack Cooler Image
Soft Pack Cooler Image
Soft Pack Cooler Image
Soft Pack Cooler Image
Soft Pack Cooler Image
Soft Pack Cooler Thumnail Soft Pack Cooler Thumnail Soft Pack Cooler Thumnail Soft Pack Cooler Thumnail Soft Pack Cooler Thumnail Soft Pack Cooler Thumnail Soft Pack Cooler Thumnail Soft Pack Cooler Thumnail Soft Pack Cooler Thumnail

Soft Pack Cooler

$69.99 - $129.99

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$0.00 plus $75.00 Setup Fee

Our Soft Pack Coolers are tough as nails, lightweight, 100% leak proof, and come in 8 Can, 20 Can, 30 Can, and 40 Can sizes. No matter where the adventure takes you, our Soft Pack Coolers are up to the task and keep your drinks cold for days.

Soft Coolers
Adventure made portable.
Soft Coolers
"Tougher than nails that eat other nails for breakfast."
Soft Coolers
Overbuilt. Not overpriced.


Cooler Interior Dimensions Cooler Exterior Dimensions
Inside | Outside

Empty Weight: lbs

  • 12oz Can Drawing cans
  • Snowflake Drawing lb of ice
  • Water Faucet Drawing qts. of H20
  • Gallon Jug Drawing gals. of H2O
Cooler Opening Stop Animation


  • StayDry Material 100% waterproof material
  • Closed-Cell Insulation 2" on top and 1" on sides locks in the cold
  • Heavy Duty Nylon ShellPuncture and tear resistant
  • Waterproof ZipperIt's leakproof
  • Anti-Microbial LinerResists mold
  • Easy Access Lid Wide, flip-top for easy access
  • Lightweight & Durable Tough, laminated fabric and welded seams
  • No Sweat Exterior The outside stays dry
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Ratings & Reviews


Based on 1184 Reviews

| 01/06/2021

Love these coolers

Bought one for a friend as I already had one and know how great they are. I’ve had mine for at least 4 yrs and not one complaint!!
| 01/06/2021

Holds ice!

Excellent product! Well designed and constructed.
| 01/02/2021


I have the 30 and the 40 I use the 30 daily as a lunch box and it works pretty good . And I use the 40 often as well and it works pretty good too. The grease that comes with them is a must use as the zipper pull on my 30 broke with in a few months even using the grease regularly. I do wish there were a few more pockets on the outside for stowing small stuff . I do use it as a lunch box and would like some more pockets for some small extra things but not a deal breaker.
| 12/31/2020

The best cooler for a daytrip!

I Love this cooler! It actually keeps ice long enough to keep our food fresh and cold and it is very easy to clean out. *I received free product from Rtic, however, opinions are my own.
| 12/31/2020

Seals very well

Used the cooler for my ski trip, didn’t really get to see how well the cooler kept drinks cold because of the below freezing temps but was very impressed when the cooler was compressed after our drive from 9k feet to 1300ft. The zipper really seals well
| 12/28/2020

Very nice cooler

I’ve only used this cooler a few times, but it keeps ice for days and beer cold. My only complaint is that it only has 1 zipper. (I’m assuming the single zipper keeps it leakproof.)
| 12/28/2020


Arrived sooner than expected! Love my cooler!
| 12/23/2020

Soft Pack 40

Good cooler, worked great and perfect size for a boat cooler. The zipper came apart and made it difficult to close and it eventually quit working altogether. Would be a excellent cooler if the zipper would be redesigned or replaced.
| 12/22/2020

Poor bottom insulation

Cooler needs more insulation in the bottom.
| 12/22/2020

Very Happy

My soft shell RTIC cooler is very nice and keeps everything cold for days. I have already gotten many compliments on it.
| 12/22/2020

Almost perfect

I love almost everything about this cooler. The zipper is just way to hard to pull. I even have the zipper lube and its still very difficult.
| 12/21/2020

Soft Pack 40 Can

Only 4 stars because we haven’t actually been on an adventure but I did load it up with ice just to test it indoors. I am pleasantly pleased. It huge and pretty, if a cooler can be such. Glad I invested in it.
| 12/21/2020

Loyal User/Customer, 5th Cooler

Second Cooler I have brought of this model. Very nice, easy to carry to beach or running track. Holds ice for days. Just have to remember to keep the zipper lube, it’s that air tight.
| 12/21/2020

Great product

This was exactly what I was looking for to use while fishing. Great size, and high quality
| 12/20/2020

Multi cooler

Driving tuck during the week or kayaking on the weekend this cooler always goes with me. Well made keeping fruits and vegetables fresh and cool on long days. Bonus it floats and dose not leak.
| 12/20/2020

Eric 30 soft cooler

Bought this mainly for a lunch box for work. It worked great for a little over a year and then the zipper stopped catching all the way around. Now it doesn’t zip at all until about half way around the cooler. For the price I expected a better long lasting product! It definitely did keep things colder than an ordinary cooler. I have two of the hard coolers that are fantastic!
| 12/19/2020

Road trip essential!

I bought the 20 can and it is the perfect size for drinks by the pool, drinks and snacks for a car trip, weekend trip, honestly anything! The Material is sturdy and easy to clean. It’s durable yet not overly heavy! So pleased!
| 12/18/2020

Not user friendly

The zipper is ridiculous to zip. Not user friendly.
| 12/18/2020

Great cooler

I have several coolers, but this one is for the wife. Now I'm feeling i got the raw end of Christmas. It is Awesome,
| 12/18/2020


The zipper does not work good at all
Read all 1184 reviews >