Ratings & Reviews for Soft Pack 30, Grey

4.7
Based on 605 Reviews
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(48)
(57)
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Most Recent Reviews

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Phenomenal Service

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I've had this bag for several years, and it has held up very well. This year we lost the well-used zipper pull, so I contacted customer support. Kayla was so helpful and nice. She had a replacement pull shipping out to me in a few short minutes after getting my information. I'll definitely buy this cooler again IF this one ever needs replacing!
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30 soft cooler

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I bought the seafoam green soft cooler to use for fishing. I used it to help a friend move last month I did not precool it and it worked great. It kept my drinks cold and very little ice melted.
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Soft side 20

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Packed my lunch at 12noon for a 1 to 10 work shift . Made a stop for gas and off to work. I unpacked my things when I got home at 11pm, and the ice packs was still frozen . Kept nice and cold, well worth the money.
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Great cooler

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Great cooler, great looking, great value! I’m asked a lot where I got my RTIC SOFTPAK 30. When full, it does get heavy. Wish they offered a snap-on or strap-on dolly w/wheels.
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You guys rock!

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Had my cooler for less than a two days. After 1st day of use had to order one for my Dad. Great product….You guys rock!
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Bolduan

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Soft 30

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Great cooler. Toss in the truck for lake trip, desert party, and road trips. Tried other coolers and returned them all. Need to purchase another one after 4 years of heavy usage. Well worth the investment.
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Back pack cooler

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Great construction, perfect for boating in a two or 4 man shredder !!! Great quality too !
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Great products

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I have 2 coolers and the gallon and half gallon jugs and really like everything I have and just ordered the new coffee mugs and the 8 can day cooler
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Best cooler I’ve ever had

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I bought 3 of the soft pack 30’s. 1 for myself and 2 very soon after as gifts about 2 years ago. I wanted to see how they withstood the test of time before posting a review. I use mine 1-2 times a month. Still looks new and no sign of wear on any of the seams. I’ve used it to keep food hot and keeping beers cold (different occasions obviously) It holds the temperature extremely well and it’s extremely durable. The also include lubricant for the zipper to keep it performing like new, which I think is a very nice touch. This was my first purchase from Rtic and since then I have purchased water bottles, jugs, and beer coozies. I’ve been very happy with all the Rtic products.
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Perfect size

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This little cooler is well suited for your lunch but I use it to keep my diabetes supplies cool in the summer and warm in the winter. Add a Hot Hands in the cooler it work fantastic!!!
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30 can soft sided

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I bought the 30 can size to keep ice in separate while on an extended stay in the mountains. We use ice constantly from the cooler and it last all 4 days of our stay with very little water remaining in the bottom. I would give this cooler a two thumbs up and its easier to carry. thinking about adding the 40 softside.
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Most excellent!

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I know own a 20, 45, 65, 145, and a soft 20, as well many coffee cups, and many drinkware, and gallon jugs. A hard cooler for each of my brothers, and a couple of soft day lunch coolers. Excellent company, awesome product, and very reasonably priced!!!
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Great product..Great price!!!

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I have several RTIC products. I put them all to the test and they perform beyond my expectations. I also have some of the more expensive competitors products and RTIC products are just as good and half the price. Just FYI, as with any soft cooler with a zipper. Keep them lubricated.
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Great coolers and company

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I have multiple coolers and Tumblers from Rtic. They're fantastic - use them for boating, camping, etc. As a company, they rock - warranty repaired a cooler that had an issue - no questions asked. Great product, great company.
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Best for carrying my breastmilk

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I purchased this product after checking the reviews on YouTube. I'm using it for carrying my frozen breastmilk on the plane from BKK to Indonesia. After 12 hours (4 hours on the plane the rest is on ground) my breastmilk still frozen. Thanks RTIC for helping me out.
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Excellent

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My sister and I bought this cooler (30) for our other sister's birthday! We already have one (20) and LOVE it! We decided to get her the bigger one. I ordered it yesterday at 3:28pm, received a shipping email at 3:30pm, and it arrived today! Great product and super fast!! I would highly recommend to anyone!
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School Lunch Perfection!

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I have been using the 8 pink soft cooler for my special needs teen for several years now and it is absolutely awesome! I fill it up with Lunchbotd filled with food and a few drinks and snacks with ice packs and it’s perfection in the Florida summer heat! The ice packs are still frozen after school and when they go on class picnics at different places she doesn’t have to eat a hot bag lunch because she has this with everything icy cold in 89 degree hot humid weather! If you have a child the 8 softpack is the perfect size. For an adult or large adult sized teenager for lunch or all day working the size to get is the 20 which I love for myself! The 8 holds my child’s Fiji water or Dasani water well but does not hold my taller Smartwater brand upright because it’s nit as tall as the 20 but the 20 does so perfectly so that bigger model is my favorite. Bigger eaters or workers needing more drinks and food should buy the 20 but most kids 12 and under or teenagers that don’t eat a lot are perfect with the 8.
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Amazing road trip cooler

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The 30 is a perfect size. Fits a wine bottle laying on its side, so great for taking for a picnic with the lady or 30 beers for a day with the boys. Its lightweight, soft so it can squeeze into a footwell of a car and waterproof once zipped up. Its a great family cooler. I own one and bought them for 2 friends and my brother... this is the go to cooler for every single one of them. WORTH EVERY PENNY
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Poolside & Vegas MUST HAVE

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-12 pack of Dos Equis Bottles -5 bottles of 750 ml alcohol - 20lbs of ice -2 gallon bottles of ice tea -bag of 15 limes Here is a list of all the items we had put in ours and also threw it in the back of the truck from Phx to Vegas on the drive in the middle of the day. Our ice was still solid the very next day. I can’t express how happy I am with this purchase!!
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20 can cooler blue n gray 2 ice packs light blue lunch container

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I've been searching for the perfect lunch bag with plenty of room I really hope my search is over just received today
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Great Size, Quality & Value
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Excellant

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2 Thumbs Up
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Thumbs Up

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Top notch
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All Rtic coolers

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I have purchased and sold over 2 dozen Rtic coolers (hard and soft) and never received any complaints.
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30 soft pack

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Another GREAT product
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Great coolers i have 2 30 qt. My son works mail route 8 hrs a day so his window is down all the time extreme heat this summer used cool blocks would come home blocks still mostly frozen drinks still cold
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Excellent Golf Cart Cooler

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I bought this cooler exclusively to use when I play golf. It fits perfectly into the well/basket behind the seats. It is large enough to keep several drinks ice cold throughout the round. And in Louisiana in the summer, that's saying a lot. The zipper is rugged and prevents any leakage. I've not seen any exterior sweat which means the insulation is doing its job. Top marks for a top notch soft cooler.
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Perfect Day Cooler

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I bought the 20 qt recently and put it to the test here in South Florida. It's a perfect day/overnight cooler. I had it out in the sun on the boat all day (towel over it as you should with any soft cooler) and at the pool later into the evening at 85 degrees. It's a good height too, because it fits a wine bottle. (Essential for the wife) Fair price too!
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Perfect Lunch Box

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Work on a construction site and use the RTIC 8 as a lunchbox everyday. Can fit plenty of food, a couple drinks, and ice packs and still have room to spare. Great product!
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works well

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I bought a 20 for my kayak. Looks great and keeps ice\drinks very well. Lots of compliments
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Great!

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I use my rtic 30 on road trips and for camping. No complaints - love it!
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Great Cooler, I'm a Dummy

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Bought a 30 a while back and it has been phenomenal. Several beach trips and it is my go-to when attending cookouts. Sadly, I got into the habit of leaving it in the bed of my truck, and with prolonged exposure to the elements, the weld between the lid and the zipper gave out. Found out that there is no easy way to super glue this back together. However, I loved it so much I will be ordering another and taking better care of this one.
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cooler

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It’s a nice size color 20. I Took it on a trip kept everything nice and cold ice lasted a reasonably long time. I recommend it.
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No Sweat

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Awesome soft cooler that does NOT leak or sweat. I routinely place mine on my cloth back seat in my truck and there never is any dampness. I love it. Use it constantly. Goes great with my two hard RTIC coolers.
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re-review

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I had a rtic 30 soft cooler and had several problems with the zipper breaking . Well to make a long story short I got angry and left a bad review prematurely. The people at rtic in Customer service made it all right !!!! I don't remember all your names but you know who you are. Thank you very much . To the cooler . It's a great cooler use it all the time keeps ice for several days and is as advertised. I will be purchasing another soon. Thumbs way up !!!
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awesome

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We put some sushi on ice for our lunch, when it was lunch time, the sushi was almost Frozen. Very happy with this product. Tough and reliable.
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sofypack40

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Great products! We pack our ebags cubes with clothes then pack in our rtic 40 soft and check with the airlines. We carry cheap bags in our carry on and transfer the cubes when convenient. Yea! We have a great cooler during our travels.
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Rtic 30 soft pack 30

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My car had mechanical issues "ford" It got towed into the dealership for three days. With the soft pack 30 in the trunk. 3 day later the beer was still ice cold!😮
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Mance

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Got a 20 for Father’s Day two years ago. I do a lot of outdoors stuff. This cooler is the best I’ve ever owned. Hands down. Aside from its ice retention properties, this cool is incredibly rugged. Lots of hard points and loops to attach to my ATV, Kayak, and boat. And this thing floats and is airtight..
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Good travel cooler

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I have owned this for some time but I just had the chance to use it on a long driving trip of 2300 miles. So I can say the following: tough exterior. Dragging it around the ground and concrete did nothing to it. Water proof: No leaks at all. Keeps ice for 2 days, cold for 3. Perhaps longer if you keep it sealed, which I did not. Some improvements I would like to see: 1. I'd like to see the foam insulation in the top fit inside the foam insulation of the 4 sides when closed. I think it would keep cooler longer. 2. I would like to see some kind of velcro closure flap on the top to be used when not fully zipped up. This would make it easier/quicker to open/close in a car while traveling.
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great, careful with the zipper

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Well made and happy for the most part. It's def not like my RTIC 45 that will keep ice for 5-7 days. It kept ice for ~16 hours after pre chilling it and hitting the beach (in shade for 4 hrs on sand, then in AC at the house). To be expected with a soft cooler and on par with any other cooler of this type. Seams are flawless and the zipper is tip top after proper lubrication; however, I can see how someone could rip it if not careful. Will never let anyone use it without supervision because one frustrated "yank" would likely kill my cooler. Just the nature of the beast with a zipper this tight.
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Unbelievably fast delivery

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Placed my order on Thursday, July 4th, delivered Saturday, July 6th. Unbelievably fast delivery! The cooler is wonderful, exactly as stated above. Recommended to several of my friends, who will order one as well...
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oustanding Cooler!

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We use the 20 can cooler on our pool deck here in the Florida Panhandle. When temps get up into the mid 90s we keep the cooler in the shade of a nearby umbrella on the cement deck. I usually put 8 - 10 bottles of Kirin in and most of a 10 lb. bag of ice. Stays icy cold and then add more beer to the ice the next day. Can’t beat the price for the quality you get.
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You can run it over with your car!

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Ran this puppy over with my car, drug it a good 30 feet. All the cans inside were smashed but the cooler kept its shape and looks good as new! I would recommend this cooler to anyone!
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Customer service

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Just a shout out to Jennifer Woodard in customer service. I have used Rtic products for years and her service on a small issue will keep me buying their products in the future. Great products with great people. Could not be happier Thanks again Jennifer.
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Very Good

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We have so much of Rtic we still buy more. We have 3 coolers I don’t know how many cups. Now we are about to get the pop up canapé I wish u guys had a wagon.
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what a great cooler

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I have had this cooler for 1 plus years. Keep in my car for grocery shopping and keeping cool stuff cool on the way home. One hour drive. It does great. I love it and this is a super deal.
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Couldn't get better

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I purchased one of these four years ago for a kayak/camping trip on the Buffalo National River. About 1 hour into the trip I took a blind S-curve in a narrow part of the Upper Buffalo and came into contact with a downed tree. The tree had a broken off limb stub that was angled downward into the middle of the river. I had not distributed the weight of my gear on my kayak well and it tracked right into the broken limb. Unfortunately the limb was far enough out of the water that the kayak didn't bounce off of it, but instead went right underneath it. The limb hit the front of my kayak and began to push it under water. I bailed out of the kayak to keep from being impaled, and the limb passed over the seat and smashed into my RTIC cooler that was strapped down just behind it. As the limb jabbed the center of the lid it pushed the whole kayak down to the bottom of the river and completely submersed the cooler and all of my gear. After about 30 minutes of collecting gear, that I didn't have strapped down, it took myself and my 2 other friends to pull the kayak backwards, against the current while also pushing downwards on it to dislodge it from the downed tree. Upon inspection of the cooler, to my surprise, there was not even a scuff mark on the lid, and no river water had gotten through the zipper. We were on the Buffalo for 3 more days and only by the last day did all the ice melt, with the water in the cooler being sub-40 degrees. I have never found another cooler that matches this one's build quality and temperature retention and I will never buy another brand as long as RTIC keeps building them to this standard. I have used this cooler on many Buffalo trips since and, when space allows, numerous hunting trips. Great job guys!
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Amazing

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Packed cooler at 9:30am with a bottom ice pack and still had popsicles frozen at 5pm!!! Super impressed-LOVE THIS COOLER! Not to mention is great for all day boating.. kept the mountains blue all day!
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The Best Cooler

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This cooler is great- It keeps ice for about week, and when I say that- by like day 4 or 5 you have bunch of cubes floating around in very cold water ...but nevertheless the mountains are still blue on your Coors light cans. One thing to consider- when it's full of drinks and ice , it's still relatively easy/reasonable to carry; so that walk from your hotel room to the beach isn't absolutely miserable. When I travel to my hometown, I often bring it along for the trip and the airlines have no issue whatsoever checking it- due to the waterproof zipper and cooler ice packs. I bring all sorts of refrigerated foods(ice cream, frozen dishes, etc) along for the 1100 mile flight, with no worries of spoiling.
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Great Cooler

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I bought this Soft Pack 8 after realizing the Soft Pack 20 was too large for my intended use. It's been great. It keeps my drinks good and cold while I play golf. And it fits perfectly in the cart's storage bin/well. I strongly recommend this bag to everyone.
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It makes ice!

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I work construction and am on the road 16 hours a day in the summer. If anyone on our crew doesn't have one they're ordering one. Our crew has a running joke that these coolers make ice. Yes makes ice. We get ice trays fill them with water and with RTIC's help we can make ice with just 2 cold packs in no time. Truly overbuilt and not over priced! Personally I have six ice (2 large, 2 medium and 2 small) that I can have on rotation from work to home so that my cooler has yet to get above 35 degrees Fahrenheit. Did I mention I've had it for over a week in 100 degree heat? A 40 works great for half gallon Gatorade standing up. And 3 meals with 6 energy drinks and making ice!
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great product

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The softpack is great can’t wait to get out on more adventures with it. I love that this website is Apple Pay as well, takes literally 5 seconds to checkout. Wish more websites would utilize Apple Pay.
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Boter Approved

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Bought this to use on my boat, works great! Keeps food and drinks cold for my family of 4. The cooler even floats! Comes in handy when anchoring off the beach and wading in, i can just float it along side of me! Love it!!
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Perfect for rhe Boat and Beach

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This cooler is awesome! It is big and tall enough to fit 8-9 2-liter sodas/1.5L liquor bottles and 10 lbs of ice. It's also very light weight which offsets the weight of the contents. Also holds ice for several days and fits standing up in a full size pickup truck's bed.
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You need this in your life!

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We own the 20, 40, and 60! We love them and use them often for groceries, weekend trips, and even extended trips. Throw a liter bottle of ice in there and it will keep cool for days!!!
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mr

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I have a rtic 45 hard cooler in tan super nice cooler but heavy so we wanted something similar size wise and went with the 40 soft side in sea foam while it doesn’t keep ice as long as the hard side it’s much easier to carry along with all the junk my kids want to bring to the beach for a day easily holds ice all weekend for beach activity’s highly recommend
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Truth in their claims.

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This cooler does exactly what it claims to do. Keeps ice longer and is leakproof. I've used it for work around town, for weekend trips, and even took it to Iceland! Eating out is very expensive in Iceland so we opted to buy groceries and cook. Finding ice for sale was difficult since coolers are not really part of the culture. We were only able to find ice twice in the week we were there, luckily the RTIC cooler keep our food cold and safe the whole time. RTIC easily saved us the purchase price of the cooler since we didn't have to pay restaurant prices for every meal
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Soft 8 Geeat

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Purchased this size for river and lake trips Perfect for six pack and as well a medium ice pack. Let it sit for full weekend with ice and still cold on Monday. Good size for a paddle board
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Great Coller

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I needed a cooler for my side by side that wouldn't leak in the carrying case and get the extra clothing wet as the ice melts. I ordered the 15 and have to lay it on its side in order to fit in case. Waterproof zipper is ideal, only a little condensation at the zipper. Used a few paper towels under it and its exactly what I needed while the sun beat down on us all day. Bonus was I received it in 2 days! I also bought a hard cooler for my truck!
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PERFECT

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I bought this cooler for my husband for fathers day and he loves it! He needed something to hold a six pack for the lake or to take over to a friends gathering.. and this cooler is PERFECT for that. I just wish you had the option to personalize the coolers with (initials/monogram).
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only brand of cooler you will ever need

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This cooler is the total package! Keeps ice for days, doesnt leak, durable, light weight. You wont be disappointed!!!
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No Brainet

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Extremely happy with this purchase. Have had this cooler for approximately 1 yr now and it has become my favorite go to. Just can’t beat it. I highly recommend applying the zipper lubricant.
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Best Cooler Ever

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This cooler is amazing. We used it to transport breastmilk from the USA to Europe, about a 20 hour trip door to door. When we arrived the milk bags were still half frozen and there was still a good amount of ice left. Also, the bag never leaked. I highly recommend this bag to all!
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awesome products

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I have the soft coolers and they are great!! I have mugs, cups, water bottles, I have bought them for gifts. All their products are great and customer service is outstanding! I am a big fan of this company!
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lunch boz

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I’ve had my lunch box for almost 3 years. It’s still holding up. Little pricey for a lunch box but definitely worth it in the long haul.
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well Worth the Wait!!!!

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I have had my eye on this cooler for over a year! The color and size was PERFECT! But every time I would go to order - it would be out of stock! I finally snagged one at a killer price on sale and I am thrilled to finally have it at my disposal! Can't wait to put it to the test this summer! Thanks Rtic for making my bright life complete!
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Good Stuff

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I bought one a few months ago and I loved it. I have a buddy who uses his constantly on our jeep trips and always has ice cold drinks. During an evening of refreshment, the zipper broke and I was totally bummed out. I contacted Rtic, sent in the damaged cooler and had a new one in a matter of days. The second one has worked perfectly and is used constantly. Worth the investment and great customer service.
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bset cooler

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Best cooler I ever invested I love this cooler I take it every where I go I love rite 40
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you'll be glad you got it

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Going on 3 years and it’s just as good as day 1. Really practical for so many uses.
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awsome

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Great cooler put 2 ice packs in fronm rtic the medium size. Put in at 4am got home at 10pm still partially frozen and it sat in a hot truck most of the day. Make sure you get extra zipper lube you will need it.
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Second one

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Bought a second 30, first is 5 years old and still going.
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super bice!

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This is my second Rtic cooler, but first soft one and I couldn’t be happier! Built and priced well
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Very impressed, over 2 years later!

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Highly recommended! I purchased this in November of 2016 and have used it while camping in Nevada, Arizona, Utah, South Carolina, North Carolina, Georgia, Florida AND on snowboarding trips to Colorado, Utah, and California and random overlanding adventures in between... you get the picture, it’s getting used. If I don't have this cooler with me, I feel that an integral part of my road trip is missing... Now, despite all this torture, I clean it after every use and use the included silicone to keep the tapped seams clean and supple - I want this to last! Hands down, this was worth every penny and I plan to buy another... you should too! Pros: Great price, great customer service, easily keeps beverages cold with the ice packs for 48 hours, looks good, rugged, durable, love the waterproof zipper... Overbuilt for sure. Cons: It is an older model so the MOLLE sides was a nice touch along with the hooks on the bottom, although the hooks touch the ground, so it doesn't always sit flat. The front zipper pocket is tiny and deep so that little silicone tube gets lost. I don't use it for anything else. Also, as others have mentioned, it’s not easy to open with one hand (minor). The new model looks good, but the photos indicate that the MOLLE is no longer a feature which is a bummer in my opinion. Overall: I am very happy with the build quality and plan to purchase another soon as a gift. Thanks, RTIC!
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awesome

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Great cooler. Ice on a hot beach. Ice on a boat. Ice in a hot car all day. Did I mention this dude keeps ice??
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worth every penny

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For years, I had the cheap coolers that I would stuff with drinks and snacks and then pack with ice. I would balance those cheap coolers with chairs, toys, balls and umbrellas for the beach or kids soccer games. Without fail, I would end up spilling melted ice all over my lower body as the cheap coolers would fail and allow water to spill out as I bent over or shifted the weight around (not to mention the cooler itself became soaking wet as the day went on). Hello Rtic... this cooler not only keeps ice, it’s spill proof zipper keeps everything inside the cooler and it stays dry on the outside all day. I have even unpacked the cooler the following day after an event and still found ice inside. I lubricate the zipper every once in a while and it is as good as new. It has been our family’s go to cooler now for over 4 years! Love my RTIC.
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great cooler

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I’ve had mine for 3 years. Love it, great quality for a great price. I take mine everywhere when it’s hot outside.
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This is a great soft cooler, I’ve had a soft 30 sense they came out. I’m never going to buy that other brand.
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Great cooler

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I bought this cooler about 2years ago. I use this cooler everyday for work. It works great. In the heat of the summer the ice pack I use is always still frozen when I get off a 10 hour shift. I absolutely love this cooler.
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Keeps the cool in and the dirt out!

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Keeps the cool in and the dirt out! I have had this cooler for over 2 years now it has never leaked. I use it every week for camping or rides down the river or trecks to school on a motorcycle and it takes a beating and keeps on performing. Just ordered the 8 pack size today!
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rtic 40

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Bought this for a lunch box 18 months ago. I work outside all year round.cooler has exceeded my expectations. Keeps food from freezing in the cold winter after 2 hrs drive to work in sub zero temps in back of truck and also keeps lunch cold in the summer heat . Excellent cooler . Has held up well to daily grind
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awesome but need a bigger size

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This size is a little small. If you could come out with a size between the 8 and 20. Add an inch all the way around 13l x 11h x 9d. I need something to take to the beach for my daughter and I. So I can put enough in there for the 2 of use without it being to big. Thank you 😊
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camo 30 can

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Got a camo 30 30 can I love it only thing I can say bad is the zipper needs a better made more air tight water proof zipper
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awesome cooler

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Use for 72 hr overnight fishing trip to the canyon and bags holds items cold every time! Awesome products
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great product for fishing in the northwoods of wisconsin

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I normally dont write reviews for anything. I have had a RTIC 40 soft cooler for about 3.5 years now and it works great. no problems so far. Im going to buy a RTIC 20 soft cooler for summer.
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satisfied

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Great cooler the zipper is hard to unzip as hard as it is to open no sure it will withstand years of use, if you can add a Velcro access to the lid it would be perfect, I have nothing bad to say
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Best lunch box I have ever owned.

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I love the 8 can cooler. I leave my lunch in my black truck all day and there is still ice left in my ice pack at the end of the workday. Even in mid-summer. No more warm, wilted lettuce on my sandwiches! Wish I had one of these years ago.
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Great Cooler

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I use my cooler for work five days a week and it is the best cooler I've ever owned. I don't put any ice in the cooler. All I do is stick my drinks in the freezer for 45 minutes in the morning before I leave for work and put them straight in the cooler partially frozen and at the end of the day my leftover drinks are still nice and cold. If you put ice in there, drinks stay cold for days. Great product for a reasonable price and that's why you RTIC has my business.
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what did i ever do without one

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First thoughts were: Do I really need one? They’re expensive. After purchase thoughts: it have saved me so much $$ from eating fast food, I’m much healthier and it goes with me EVERYWHERE! Gonna get a bigger one. You NEED this.
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Great Lightweight Cooler

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I have had the 20 pack for over a year. I mostly use it for weekend get aways and long days on my boat. Performs well, ice lasts 2 days with regular use. The only complaint is that the lid cannot be opened/shut easily with one hand. Will buy the 40 pack soon.
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Great product

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Put beer and ice in Sat morn and spent all day in the boat if Fla heat. Still had ice in it Monday afternoon. You'll definitely want to use the lube on the zipper.
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Fantastic

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I bought this cooler to use while I drive for Lyft and do errands involving my other job. I keep it in the trunk of my car, filled up with some bottles of water and cans of energy drinks, with ice and some ice packs. I keep it tied down in the trunk and I've left it in the trunk for a few days and there was still ice! And I can only imagine how warm it gets in there. It works remarkably well for being a softpack cooler. Even once the ice has melted the water is still ice cold. At that point I swap the ice packs(I rotate them) and add more ice. Highly recommended if you don't have a need for the hard coolers. I also own a the hardcoolers, 20 and 45
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Zipper Failure

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Had the RTIC Softpack 30 for less than three months when the zipper broke off for no reason. Other than that, kept food and drink cold for extended period of time.
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Best cooler!

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Love this cooler! Keeps everything cold for days. Color is great as well. It’s hard to tell in the picture but the top and bottom is dark green. Will be buying in other sizes as well.
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Wicked fast delivery

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First of all delivery was wicked fast and this softpak 30 is more over built than I had originally anticipated. I was thoroughly impressed at first glance and most definitely look forward to making other purchases in the future. I'm writing this review prematurely as the ice has not begun to melt but I'm afraid by the time it does I will have forgotten to leave a review so here it is. Cheers!
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Great Cooler

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I got the Camo cooler and it is great! Easy to carry, and the ice lasted for days. The zipper is quality and leak proof. The whole cooler is quality. But that is what I always get with ARTIC products, great quality.
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Soft Pack 30,

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Great cooler, after 2 days fishing the ice packs I started with had barely begun to thaw, still almost solid. Keeps things very cold for a long time. Great buy
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Not impressed

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Bought the rtic 20 holds 5 lb of ice about 24 hours...not impressed
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Survived Miami and the Islands

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We planned a sailing trip to Grenada and loaded up some frozen food and dry ice in NC. Our luggage was lost and stranded in Miami for 36 hours on the runway and when it was returned in the Islands everything was FROZEN SOLID. The cooler was also great for keeping our ice and Caribe Beer cold against the elements of sailing. I’m purchasing this cooler for everyone I know.
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Cooler

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Don’t do it get a Ozark atleast it will stay together and can’t get nothing outa customer service
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Zipper

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Worked awesome for 6 months until the zipper started to separate. Emailed Rtic with absolutely no help from them. I recently moved so I couldn't locate my receipt and Rtic claims they couldn't find proof of purchase " RIGHT " So now I have a hundred and ninety dollar cooler with a DEFECTIVE ZIPPER. Thanks for standing behind your products RTIC.
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Made in china

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Very disappointed , right out of the box was a tag that said made in China . I thought I read they were American made hence why I made the purchase over other similar products.
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purchaser

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I bought a 20 soft side about two years ago still going Great just bought a 30 soft side looking for another great job from RTIC.Thanks keep up the good work,
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Awesome

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We have two of these. Purchased last year and still work like new. My husband uses his for his lunch box because he works in the field at a coal mine. He loves it. I use mine for lake trips, kids field trips, car trips, and an extra for camping trips, or any time I need a small cooler. Does not leak even when it lays on its side half the day with half a bag of loose ice in it. Would buy again in a heartbeat.
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Great SoftPak 30 Cooler

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I pack frozen meat to take with me from the US to China in my SoftPak 30 cooler. The cooler is then place in my luggage. On a recent trip, my flight from San Francisco was delayed due to smoke from the wildfires. Once I arrived at my destination, 36 hours after placing the meat in the cooler, my meat (wrapped in newspaper) was still frozen solid. Thanks for making such a great cooler!
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Color not as pictured

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Just received my cooler today. Was very disappointed that the color is black. Does not look blue like the picture at all.
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Great Cooler

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Look at the other coolers, then buy this .. Exactly what you hope it would do. Then take the money you just saved and fill it up and go. I have 3
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2 Years Strong

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I purchased the Kanati Cammo version 2 years ago. I have packed a lunch with a half gallon jug of water every week day now for 2 years. Sling it on my shoulder set it in the truck and it is holding up great. That is a lot of zipping and unzipping. I use the zipper lube that came with the cooler sparingly every 6 months or so the zipper is like new, the entire cooler is like new. No leaking at all, holds ice all weekend.. I would certainly buy another one if I ever need to buy replacement . . .
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House Full of RTIC

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First and foremost let me just say I own A Lot of RTIC products, a the main reason is they do what they say their going to do for less money than all the competitors. I'll be honest to say I have never needed ice to lastuch longer than one day but it amazes me that these product will hold ice and keep things cold for much longer. Love the fact that their facility is just a few hours from home so shipping is lighting fast and customer service is spot on. Also, love the fact that they support our country, our troops, and our 2nd Amendment. I have used all my RTIC products at the beach, in the my truck and out fishing with ZERO complaints. My one request is that RTIC would make a Fishing Ruler Decal to either come with the cooler or be available for purchase for us fishermen. GREAT Products from a Great company.
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soft 20

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Awesome cooler with one problem. It should be a 2 way zipper with larger teeth. The small teeth zipper breaks down in time. It can't be replaced. I made a new top and it works great.
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by
Looking to buy the soft cooler 20, been waiting for it to go back on sale, it does tonight, and already sold out. DISAPPOINTING, cause I really wanted the black/blue one
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4 Stars

by
Good cooler, but the the top started splitting apart after 6 months.
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Fast Shipping!!!

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I can not believe how fast the shipping was on this cooler, I received it in 24hrs. I ordered this for a Christmas gift, and am so excited to give it.
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Way better the Sheti coolers

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Great product great price great build keeps ice as long if not longer then the competition for less I love this brand best part is customer service
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Broken seams

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I have had my cooler for one and a half years and the glued seams are coming undone, I spoke to customer service and I was told it is only warranted for one year and there is “nothing we can do” this will be the last RTIC product I purchase.
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Disappointed

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Brought the 30 soft ok cooler because of great reviews, so disappointed the ice doesn't even last all day. As much as I paid I really expected a better product..
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Good

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I purchased this cooler last year and used it a whole summer at the lake. However, even using the zipper lubrication, as instructed, the zipper keeps coming apart. So for the money spent vs. the time I got to use it didn't impress me.
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Great cooler But!

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I've had this cooler for 2 years and loved it. I use it to bring ice to my RTIC 65 on the boat. This year the bottom of the cooler separated and fell off. It looks as if there was never any adhesive or glue ever applied to hold it together. Thank god for Duct tape!
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Cooler lives up to the description!

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I’ve had my SoftPak 20 for about a year of everyday use. It’s with me through work, working out & back to work! I truly love this cooler and wish they made a SoftPak 12. Their customer service team is extremely helpful & efficient. Great product!!!!
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by
Ive used this little cooler for two years and loved it. It goes everywhere with me, on airboat, fishing boat, tractor, or just a trip to grocery store. About six months ago it started sweating and separating on the bottom, them mildewed and smells. I guess i just wore it out. Time for a new one.
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This cooler

by
Got this cooler last July the zipper suck I am very disappointed in this cooler will not buy again so be wei
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Zipper

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This coolet was great for a year until the zipper malfunctioned. Once I called after 13 months of ownership about a repair and I was told by RTIC it was past the 12 month warranty. They told me to take it to a shoe repair shop, what a joke!
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For airline crew

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In the constant search for the best four day trip cooler I seached outside of the usual crew shop offerings. Far from just a day cooler, the 20 softside allows for five dinners plus other assorted perishables without the need for icepacks or refrigeration at night. It also fits under all airline seats and even the CRJ200 overhead, the smallest overhead in the airline world. I freeze everything I bring in the cooler the night before and five days later it is still refrigerator cold. The zipper holds fluids up and down the pressure changes. The only cooler in compliant black of its kind. Tough enough for the luggage hold.
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Failed Zipper

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I have used this cooler a lot over the past year. Although I applied the recommended and supplied zipper lubricant regularly, the zipper did fail. So its been replaced with an Rtic hard side. Still love the products but I'll steer clear of this type for regular use.
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Great Lunchbox

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Keeps my lunch super cold with single small ice pack. Seems ruggedly constructed with good materials. Lots of room for lunch and snacks to cover 12 hour shift. Ice pack barely melted after 12 hours.
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Camo 20

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Love my camo 20 but the lid is falling apart. Got it for Christmas last year and the seams are coming unglued.
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After a year and a half of ownership

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Writing this review after a year and a half of owning cooler. No complaints until now. Plastic protecting the zipper started warping a few months ago and now it will not zip closed properly and comes off the track. Contacted rtic to see if it could be repaired (i was happy to pay whatever). And they pretty much said they couldn’t do anything for me. I understand it’s out of warranty but pay $130 for a cooler would like it to last longer than year and a half. At least be able to send in for repair
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RTIC 30 softside

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Zipper failed within a year of weekend use.
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Strong

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Had the 20 for almost 3 years. I carry it everywhere with me. Got a 30 because I love the 20 and needed a little more space. Get you one, or 2, or 3. They're awesome!!!
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Best cooler I own

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I got this as a present and it is the most used cooler in my house. It comes floating the river, kayaking, car camping and picnicking. Because it is soft it doesn't hurt you carry over your shoulder. Keeps ice quite well and is easy to clean. I have recommended it to anyone that asks.
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Softpak cooler

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The cooler was great and keeps things very cold and leakproof. I used it for about 2 years and the seem at the top ripped. This product only comes with a 1 year warranty
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Good cooler. Bad warranty.

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I loved my cooler and it holds ice really well for a soft cooler. But! It has a 1 year warranty and just after a year my lid started coming apart really bad and is not holding ice like it used to! I expected something "overbuilt" to last longer than that.
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Highly recommend

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I have several RTIC 20-30oz cups and have purchased accessories and other items as gifts. Always 100% satisfied. Have had my eye on a 20Q cooler and finally decided to buy the 20q soft side for myself, taking advantage of an RTIC discount. I'm ecstatic with the quality and am testing the cooler as we speak. 12 pak, ice and after 12 hours...ice cold and no melted ice. Thanks RTIC, I'll always buy and recommend you over the higher priced competition...and save in the process. A win-win in my books.👍
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Rowe

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I like rtic stuff. What I don’t like is every time I go to order something I want it’s out of stock. So I buy the competitors merchandise
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by
Great but I want a pink 20 and they never have them when they are on sale
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Softpak Cooler

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I just received my softpak 20 and the first impression is great! I have not tested it with ice yet, but it seems very sturdy. Please make a pre order option for the softpak 8!!! Or at least an option for an email notification when they are back in stock. Thank you!
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Will this ever be back in stock?

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Is this ever going to be in stock?
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Great Cooler

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This cooler is great for smaller events. It's light, durable and keeps the drinks cold.
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What's the deal?

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Are these ever going to be back in stock?
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Weekend camp

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Put to the test during a 4-day car camping trip against an old Coleman hard cooler. Each had about 35-35lbs of ice. Old trusty kept the majority of ice frozen all 4 days and my RTIC soft pack 40 started showing water the morning of day 2. By day 4 is was mostly water. 4-stars is for performing better than any soft cooler I've come across, easy to lug around, and did keep everything ice cold even with the melt. When it's time, I'll upgrade my hard cooler to a RTIC roto and keep the soft 40 as the travel beer cooler.
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Its kinda perfect

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I was between the 20 and the 30 can. I bought the 20 and its a little smaller than i thought but when you load the 20 with cans and ice its super heavy so the 30 would be unusable space to me as i was looking for something i could carry. So the 20 is kinda perfect. Build quality is 10 outta 10. Very happy with this purchase.
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Need another one!

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I have the 20 - it's awesome but I really really want an 8 and they've been sold out in every color for too long! Preorder would be great, raincheck on the discount would be an even better bonus! Not ordering the day cooler until I can combine the two. I'm frugal like that, ya know?
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Features

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great size and value. needs a top handle and an accessory pouch though.
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Rtic softpak 30

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Best softpak cooler out there in my opinion!!!! Definitely holds ice long in high heat temperatures and does not leak or mold or mildew period cooler saves my butt many of times out in the OIL FIRLD HEAT BEATING ON IRON ALL DAY AND GUARANTEED A COLD DRINK OUT OF THIS COOLER 5 stars in my book
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Zipper

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We have had ours just over a year and the seal along the zipper separated and now we are unable to close it tightly. Otherwise it has been a great cooler, keeping things cold and a nice size for a family of 5.
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Make more!

by
Phenomenal cooler and lunch box, but they need to release more! I've been waiting for a year and need one!
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When will these be available?

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I’m also up for the ore-order option. In need of one for October or Christmas!
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soft 30

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I had mine just over a year and the zipper shattered.
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Zipper issues

by
Got this cooler on sale about 1.5 or so years ago. Did not use it at all much in the first 6 months or so. Wife made a comment she hated the zipper. Well after a year now of pretty normal daily use about 3 weeks a month or so, zipper fails. Holds ice and ice packs well, but a zipper failure has pretty made this useless now. I also have the lunch bag size and ow worry it's zipper will be next. For the price, one expects it to last longer than 1.5 years of normal use.
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Availability???

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I’ve been checking for the past 3-4 months and it’s ALWAYS out of stock! Pre order option or something would be nice.
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AWESOME

by
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Love It

by
My wife bought one from the first company out. I was furious, that much money. After I saw it work, I believe this 30 was like in the 120s. It is so so nice to not have to get more ice the very next morning. I recently drove to our Summer Home, took two long days and still has some, not much, but I ice cold water, after 2 days. I am here looking for another now.
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Durable!!

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I’ve got the original from 2 years ago and it still keeps my lunch/snacks cold and fresh. I’m on a boat 3 days a week in the Miami heat and I never go without my RTIC!! 👍👍
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Zipper

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For the ice to be able to last it has to be closed ,if the zipper breaks the ice chest is useless, it's the second one i have and both zippers have failed, i love the ice chest while it close properly! I lost the receipt now i cant exchange it!
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Perfect

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Use this as my cooler for football parties, beach, and pool. Holds 12-15 can “drinks” with ice. Cooler keeps cold with no melting for a full day. Impressive with much opening and closing to get drinks out. I have a 20 and 30. 30 obviously holds more, the 20 keeps ice better. Both are well worth the money.
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Great cooler

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We bought this cooler to take to the beach and other places. Keeps ice all day even in the back of the truck or in the car.
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*

by
Sucks
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Sale price

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Waiting for it to go on sale again
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Softpak 30

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Love this cooler!! Best for floating the river or daytrips in the car without scratching the interior. Great quality product. RTIC, keep up the great products!!
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Soft 30

by
Damn good ice chest I've had it a year. I kept in the the car for a few day an went out get it out an the seam on the lid spread apart an now it won't seal so I'll put some gorilla glue on an hope it seals if not I'll buy another one
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Great Products and Customer Service

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I love my 40 and so I was disappointed when it started coming apart at the bottom after a year of use. I knew it was outside of its warranty, but I contacted RTIC anyway because I have multiple coolers that I haven't had any issues with at all. I was so pleased that they replaced my cooler with a new one. What an awesome company and great products. You have a loyal customer for life.
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Cant get one.

by
It doesn't matter if they are wonderful or not if we can't get one.
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Soft side

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I have bought three of these I love them very much but the other day the lid fell in and the zipper fell apart all within 2 days so I called about warranty I've had it for 2 years and they said too bad I just think if you pay that much money and the zipper and the top fall in this is craftsmanship they could have done something I was very disappointed
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A++++++++

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This bag has exceeded my expectations. ITS HUGE. Holds a 30 pack and almost 20lbs of ice. Just used it on a 90 degree day fishing on a boat for 11 hrs with the lid just closed but not zippered and it held ice all day long. Great job RTIC
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Nice but....

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We love this cooler and my husband uses it all the time. I bought it for him for Christmas one year. Only thing is when we used it in the car and drove to Colorado it swelled and some of the seams came unglued. Pretty disappointed in that since it still looks a tad swollen even after we got home. That however, doesn't stop us from using it.
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Great Cooler

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Purchased 2 of these. Couldn't be happier. Use them both daily for lunch boxes (We work 12hr days and like to have choices.) These bags keep our items very cold even without ice packs, 6-8 hrs later items are still moderately cold. Toss in an ice pack. (We like to use “Cooler Shocks”.) and the frozen items are rarely thawed out completely in 12 hours. 100$ for a lunch pail is kinda salty but when its large enough to use for any application. 100$ can’t be beat for Made In America Quality!! Thanks for helping Keep American GREAT!!! Shannon & Derek
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Great cooler!

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I use it for the beach! Pack the cooler with drinks and ice the night before you are using it. Next morning, drain all the water and it’s light enough to carry around. Drinks stay cold ALL DAY!
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Accurate

by
My 40 is so good I can put warm water in it and it will make ice.
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Great at holding ice. Zipper not so great

by
Had his cooler for three weeks. I keep it in my car as I work in and out of grocery stores. Held my ice for well over 12 hours in a hot car very well. But the zipper is not a heavy duty durable zipper like a ******. My zipper pulled within three weeks. Customer service wasn't bad. They told me take pictures and email and they'd send me return labels. I'm overall happy with the cooler but thinking the hard side might be a better option, just don't like the idea of not having the shoulder strap
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More please

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Please make more!
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RTIC 30

by
I wish I could say I am happier with this Cooler. It’s not bad but not what I was expecting. I used it for the 1st time last week and my ice only kept for about 8 to 10 hours. The bottom of my bag was wet not sure if condensation or a leak . I will have to try it again and see. The bag is nice just not what I expected for the price .
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Money well spent

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Bought this cooler with high hopes and I have to say it didn’t disappoint. Well worth the money
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Great cooler

by
So far I am very satisfied with this RTIC 30 that I picked up at Buc-Ee's in Baytown, TX about four months ago. Overall the cooler keeps ice on cooler days for about three days, and in the middle of our hot 95 degree Florida summers it is getting somewhere just around one and a half days. The only weak link I have found is in the spindles that connect the shoulder strap to the actual cooler. These have popped off multiple times when I have the cooler fully loaded. I fixed the issue by switching out the plastic pieces with metal turnbuckles I purchased at my local hardware shop for about $4 each. So far this is working out splendidly. Great job RTIC!
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???

by
When is this item going to be back in stock? I’ve been trying for months. Thank you in advance.
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When available?

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Does anyone know when the 8s will be available
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Not so good

by
I have the southside 20 and the smaller one and neither of them keep ice on my sodas for more than a day at the most I’m not impressed especially for the price
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cooler

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We have both the small and medium coolers. Great products! Does exactly what they say and without the high price and political bs from its competitor ;)
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Impressed!

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We bought the small lunch box size soft cooler to go on the back of our trike motorcycle. It works GREAT - but is very small on the inside for 2 people. Ordered the SoftPack 20, but it's really too big for our needs. This is petty - but the perfect one for our needs would be something in between the 8 and the SoftPack 20.
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Stop being sold out

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Every time I try to order one it’s sold out every color is always sold out please make a pre order option
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Love it!!

by
I love this cooler. I use it for work everyday and I tell everyone that asks me that it is an Rtic cooler. The only thing they need to change is the pockets, you can’t really put anything in them. But they don’t have anything to do with keeping my food cold so I’m not too worried about it.
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To small

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I recently bought the size 8 cooler I based my decision on the dimensions that were posted with the cooler after the ice/ ice are in place you loose about a 1/4 of the space I would buy the next size up It seem to do okay with keeping things cold
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Glue issue

by
Love the cooler but the glue on top of the seem on soft cooler is already coming loose after one use. Cooler stays cold as states wish it wasn't coming apart and due to being a gift from warranty looks we are out of luck 😕
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Make more!

by
Why haven’t you done a pre-order option?
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good cooler while it lasted

by
i bought this during your sale last year right before Christmas. Gave it to him for Christmas and it lasted up until about feb-march area before it cracked and pulled apart in multiple places on the inside and outside. We followed care instructions even oiled zipper as directed and such. it is used as a lunch box 4 days out of the week. If it cant handle that its hard to believe how people get these to last I'd really like another one for him but i cant justify it... while it was working properly i have to say it was a great cooler.. i love your products but i'm just satisfactory feeling with the soft cooler 20 which makes me super sad!.. i wish it lasted longer than what it did..
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good cooler

by
This is a solid cooler. I can put drinks in it, toss an ice pack in it, and my drinks are cold for hours,
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not as much

by
it won't hold 8 bottles & ice. or lots of ice with little space for bottles/cans. you can put 2 cans/bottles then fill with some ice, that's about it. not as good as advertised. you'll need to buy a 30 oz. tumbler to put ice and beverage in. i thought it held maybe 4 cans/bottles with lots of ice, no.
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Love it!

by
Excellent replacement for my older, soft cooler. Perfect size for shorter trips and keeps things cold!!
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Best Cooler EVER

by
My hubby has a cooler COLLECTION.....and our RTIC COOLERS are our favorite! Their ability to maintain freezing temps are outstanding. We ALWAYS take our 40 to the beach....our 30 to the pool....we are hooked! Thank you for making such a superior product at an affordable price.
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Great cooler it floats

by
Great cooler. I was surprised that the cooler floats. It actually floats so well it supported my weight in the water. Kept our drinks cold all day and still had ice the next morning. Strongly recommend. The little dry pocket on the outside is small. Not really large enough to store anything significant. Other than that, this cooler is sweet!
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cooler

by
great cooler, tumblers, but shipping takes 5-7 days after order placed to get to arizona!
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Teacher

by
I ordered on a ad like this in November to buy some tumblers and still did not receive any of them!!! I paid for 7 and got nothing, so beware
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Love our RTIC

by
It keeps ice for days. Love taking it with us on road trips. I don’t have to worry about stopping for ice all of the time. Need a Purple one!!!! Only complaint
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A little too small

by
I work a 12 hour shift and this lunch box is just a little too small to fit in food, drinks and ice packs.
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Zipper issue

by
Cooler is Ok. I bought the 40 and wish I would’ve bought the 20 or 30. There is a problem with the zipper. It’s busted in the back right corner. Didn’t hold up very well. Of course it’s just over a year since I purchased.
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Great size; BOLD Color

by
This is the perfect size for a truly portable soft cooler. The 40 will obviously hold more but the height makes it cumbersome to carry. I ordered the Seafoam Green, which is substantially brighter than shown in the photos. It is more like a bright turquoise than a muted seafoam. At least it won't go missing easily! Functionality is most important so this is not a complaint but rather a side note.
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Fantastic small cooler

by
I bought this, specifically to carry a block of ice to elk camp for a week. The last store we hit only had cubed ice, so we loaded it up. We had mild temps during late October, 40-55 degrees. We dumped out the last of the ice on the 8th day and packed it with meat for the horseback ride out. I'm very happy with this soft cooler. And with the price!
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Softside coolers and all your products

by
Love your products...Have hard cooler, soft cooler, 12 pk cooler,tumbers,.Please consider making saddlebag coolers for horse and mule riders.. It would be a huge sucess. We need. saddlebags that will keep our beverages cold for a whole. day of riding.
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by
Zipper is garbage one year an 1 day an my soft side won’t close any more
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GREAT!!

by
Love my cooler.
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More

by
Make a pre-release purchase option!!!!
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Zipper from Hell

by
Great cooler but the zipper is difficult to operate, even after lubing
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Excellent

by
Now that I have had my cooler for well over year I feel like in safely review the product and state without hesitation that it is the best cooler I have ever had. The company keeps her promise the cooler is indeed waterproof so my car does not get soaked! It also keeps items cold for a very long time. I love my cooler and plan on getting another one. The only dilemma is whether I want a 30 or 40 next.
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by
I have ordered several 40 packs. We loves ours,as do the others that received them as gifts. The 30 and 40 oz tumblers are awesome as well. My only issue is that you have been out of 20 soft packs for awhile and I really need one soon! When will they be back in stock?
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Bad Ass Cooler

by
I bought the soft side 40 and it is awesome! You can fit taller bottles even a gallon of milk plus a case of beer or pop. So glad I went up to the next size. What a Ice saver!! Thanks RTIC!!!
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Used mine for 2 years now

by
Works pretty good. I like the straps and all of the pockets. I wish you guys would make one with a straight zipper across the middle for easy access while in the car. Getting that "C" style zipper open can be challenging from the cockpit.
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by
I need a 20 soft pak
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Replacement cooler

by
I received a SoftPak 30 as a gift. Within 6 months the bottom of the cooler started coming apart. It was replaced without hassle under warranty. Now, within a 9 month period my cooler (trunk kept) is coming apart at the seam on top. Water literally leaks through the hole. The replacement cooler is not covered under warranty. I am very disappointed in the quality of this product and the warranty process.
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by
Bought the softpack 30 great cooler, want to order the 20 now but have been sold out and RTIC has no backorder or rain ck program, this is the stupidest thing I have ever herd of would be money in their pocket but I guess they wish not to have sales continue. So as a company this is not such a strong card in their hand.
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Soft Pak 30 - Amazing!!

by
Incredible coolers! Bought my soft pak 30 then ordered two more for family members. Amazing performance. Keeps ice frozen for days. Have since bought the 45 hard cooler plus inside accessories. Baskets and the divider ensure easy accessibility to contents Highly recommend RTIC coolers and unique drinking cups for ensured quality and performance. .
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It's great!

by
I have been carrying my lunch to work for 30 years. Over that time I have had many box types. This one is the only one where my ice is still cold and frozen when I get back home at night. It holds more than enough food for me. The zipper can be hard to pull so the included zipper lube is a bonus. Another downside is no outside pockets of any sort. But for keeping your lunch cold I really doubt you can find a better working unit. I would buy another.
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Size matters

by
Just got ours and took it to Panama City Beach- it was perfect. I will say that I am happy I got the 40 because this is the right size for our family and the others would have been too small for a day trip for drinks and food.
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by
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Dope.

by
Other than the 7 day shipping this cooler is freaking amazing. I work in construction out in the dessert and this cooler keeps my lunch and waters cool for several hours.
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Great Cooler

by
I received the 40 Camo as a gift over a year ago. It fully lives up to the company's claims and exceeds all expectations. I would like to see backpack straps added to the product or offered as an optional accessory.
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Soft pack 20

by
Perfect really is water proof!!! I love my New Cooler, and FAST FREE SHIPPING !!!
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Awesome cooler

by
Awesome cooler but needs more pockets on the outside maybe ritc will fix that in later models
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Rtic30

by
I love the cooler as I use it for my lunch box for work. The only thing I would like to change is the passing on the strap, if you don't have enough weight inn the cooler the strap wants to keep sliding of your shoulder
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Excellent

by
Great cooler for a day trip in the Side X Side. Super price, I will buy more. Thanks
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by
Your on drugs for that much money
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Awesome Cooler

by
I bought one of the Softpak 20 coolers for work. I put a frozen 1/2 gallon water bottle in the cooler along with two 20oz water bottles and my lunch for the day. By the end of the day the frozen one is usually only about 1/4 to 1/2 thawed, and food is still cold. My old "Igloo" cooler, all of the water would be thaw and a little warm by the end of the day. I love this cooler.
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Great Cooler

by
I have owned a soft side 40 for over a year and I'm very pleased with it. I've used it camping and boating several times and it keeps everything cold for the day. The top is easy to open and the quality of the cooler is very good. I own a more expensive soft sided cooler from the "other" brand which I do like but also cost more than twice what I paid for my RTIC. I've had some friends I boat with go with this RTIC after seeing mine. I will be buying another smaller version of this cooler soon which is why I'm here on their site looking!
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Awesome Product!!!

by
I purchased this cooler a while back. I travel a lot over the road so this cooler was perfect for me.In my experience It kept ice for over 4 days that's amazing, I love it !!! I recommend this cooler to everyone i know !!
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Not as pictured

by
The blue/grey is not blue. It is black. The picture is misleading.
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Not as pictured

by
The blue/grey is NOT blue. It is black. Very misleading pictures on the website.
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AZ sun

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This is the second cooler that I bought from RTIC. It is great for day trips and weekend trips. In AZ, the sun is pretty hot and coolers in trucks warm up fast. This cooler worked great and I highly recommend it. My only change would be that I wish I bought the 30 as it is used all the time for outings.
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Not a price war

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When I can get the same product for 40 bucks from Ozark trail... just buying a name people
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Love it

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Had mine for a year been bounced around in the bed of my truck and it still as good as day one
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Soft cooler

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Purchased one of these soft shell coolers right after they came out. Have had no problems and use it all the time. Easy to get into, doesn't leak if turns over when zipped up, great size. Love mine and recommend to everyone!!!!
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Soft Pak 20

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I purchased my cooler last year in 2017, and I love it.
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Good

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Real good cooler!
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Great Side by Side Cooler

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I use this cooler in my Razor side by side and it works great. I even ran it over once(my fault) in my Razor and it still works perfect and zipper still holds in water. Highly recommend this cooler.
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Quality

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I’ve owned this cooler for two years now. It’s been on numerous weekend fishing and hunting trips, all day atv rides and kayaking trips....always keeps drinks cold even opening the cooler every 30 minutes in an Alabama summer.....don’t waste your money on more expensive brands.
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Great "To Go" cooler

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I could not be happier with my 20Qt Seafoam Green cooler. It oozes build quality and was 1/3 the price of the nearest competitor. It primarily gets used as a "party" cooler to bring beers over to someone's house when gathering with friends. My wife's first impression was "pretty, but ANOTHER cooler....". But, after we figured out it can hold a bottle of wine/champagne (tilted a little) along with beer bottles and cans, she was sold. In fact, I am going to give these things out as birthday presents to all my friends/family this year. I am sold. Thanks RTIC!
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Great cooler

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Love this cooler great for road trips and keeping your drinks cold! Also got a great deal from the rtic store in Houston!
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cooler is awesome will purchase another soon
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Perfect cooler

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Easy to carry and holds all u need for a few days in a boat, love mine!
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Can't beat the price

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Just got mine yesterday. Well worth the cost especially when on sale. Been waiting for the sale again.
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Well built and works great, but Zipper is pretty bad!

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Really like this cooler. It's lightweight, does a decent job of keeping ice (not up to 5 days as advertised though, even with prep). Well built and good straps. However the proble with this cooler is the hard to use Zipper. It must be lubricated with the included tube of lube, which makes it work fine in warm weather. But I also use this cooler in the winter in my truck, partially to keep bottles of spring water from freezing and it works great for that. BUT, then temp is around 20 degrees or lower, the zipper is nearly impossible to open! It's pretty ridiculous really. If I had known that, might have purchased something else. Really, great cooler, but please RTIC, improve the zipper! Sacrifice waterproofnesss/leak proof for a better functioning zipper.
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Zipper problems

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I bought mine a little over a year ago and after about three months the zipper began to separate. A little bit regularly but after five or six openings and closings it always comes apart. Very frustrating and not worth the aggravation.
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Paramedic

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The cooler is great, I work long shifts and it is great for holding all my stuff. I really wish I had one of the large accessory bags that goes on the side for "dry" items...
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Great lunchbox cooler.

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I absolutely love this cooler. The only reason I did not give it a 5 start rating is because I thought it would be a little taller to be able to accommodate a water bottle or Gatorade bottle. Other than that, this cooler is amazing. I use one ice pack, and at the end of the day my cans of soda are still just as cold, if not colder, than they are from the refrigerator. I highly recommend this cooler, especially for anyone that does not have access to to a fridge to put their lunch in.
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Wonderful cooler

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My wife and I bought this cooler to keep our sons formula and baby food in when they ride with me for work this cooler keeps his baby food and formula ice cold all day with out having to put ice or a freezer pack in it
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Best beach cooler you can buy

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Got this cooler for beach trips.. performs excellent couldn’t be happier. Kept all my drinksice cold all day in temps that were mid 90s and that’s in the beach direct sunlight..
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Great Weekend Cooler

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My wife just had to have the “Pink” Soft Pack 30 that we saw while traveling. We just came back off another weekend trip where we used it. This unit is a great size and kept everything very cold. Now I need to get me one!
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8pack

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Isn't it amazing you now have in stock when you kept us all hanging during your sale. I must if checked your site 20x to get it and now you have it ...full price. Grrrr
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Perfect!

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This cooler works great and would buy another one! Ice stays forever.
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Worth the Wait!!!

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Living in Hawaii I needed to get creative. Had this shipped to Vegas and USPS to Hawaii. Took about a month and worth the wait. At first look the cooler didn't look as big as I expected. The construction of the cooler is awesome. I could feet the quality in the material. The zipper takes a little effort to open and close, but I know that will not open on its own. Went to the store and bought 2 bags of 12lbs ice. To my surprise both bags fit in the cooler standing up. Couldn't close the lid, but just to see both bags fit in the cooler blew me away. About 8 am I kept one bag in the cooler with zipping the cover close and at about 6pm that day I opened the cooler and to my surprise, the bag of ice looked like I just bought it, no melting. 2 days later I opened to cooler again and most of the ice melted, but there was a little ice still in the bag. What else can I say, you won't be disappointed. RTIC, please ship to Hawaii!!! You need to get your product out here. Mahalo from exit 8.
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Wrong color sent

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I ordered a Blue/Gray cooler for a Christmas gift. I received a Black cooler. Not the color I ordered or liked.
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Super Car Cooler

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Purchased on for my wife to use when she takes a trip. She keeps it in the trunk and its never leaks like the prior models. It survived Hurricane Harvey when her car flooded.
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Rtic 30

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I would like to have one of the Rtic 30 to be made like a suit case wheel dolly so I don't have to carry it I could row it. It would be much needed help. Thank you and love your RTIC.
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Great Quality

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I bought this as a gift, and could not be happier with the quality. Looking forward to buying more RTIC products.
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Getting better

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Excellence in ice retention, my issue has been the zipper seperating. I use mine on my side by side in the mountains. Still a good product.
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Have been trying to purchase this for month and half and always sold out. Don't advertise something you don't have. Leaves a sour taste in the consumers mouth
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RTIC soft 20

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I have been using the RTIC SoftPak 20 for my lunch everyday for over a year. Its gets abused and have never had any problems with it. Lunch stays cold all day even on 100 degree days. Highly recommend.
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30 bottle cooler

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Modern day high quality coolers are great products. RITC makes the value much greater as their products don't break the bank. I agree two zippers would be easier & I'd sure like to see mesh net on the inside of the lid. Why not? adds $5 of cost & a great place to store sandwich, fruit/veggie that don't need to be ice cold. Excellent value, love the Seafood green.
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fast shipment

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ordered this solfpak 30 and got it the next day it works great thanks for the fast shipment
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RTIC 20

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First, let me say I love this cooler and only have one gripe. The shoulder strap is very well padded but so slick it is always slipping around or off my shoulder which is so annoying. Other thing worth mentioning which someone else hit on is the off-gassing when you first get it. I bought because it meets the requirements for a carryon but wasn’t cool when on my first trip it tested positives for explosives and TSA was all over my ass. Hell, I thought it was getting confiscated on day 2 of owning it. Haven’t had a problem since and nice to have your deluxe cooler at your vacation spot.
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REALLY?

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These same coolers, from the same site were $83.00+ just last week...
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Customer service

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I purchased the soft side 20 and used it for about 8 months when I noticed it leaking, I reached out to customer service and that when this company really began to shine, they asked for some pictures and then asked if I could mail the old one back. I had anew cooler in 3 days no questions very easy company to work with, I have added a hard side cooler as well as everyone in the family has tumbler Very good product and they stand behind what they make
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Sweat proof?

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I recently bought a soft cooler 20 and it sweats around the back lid. Is it suppose to do that??
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Love my cooler!

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This is hands down one of the best coolers I've had. I'm able to take it everywhere with me and I can carry it by myself fully loaded.
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Great cooler

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I love this cooler the20 is a great cooler to carry on the farm or to a friends house I love all my artic coolers and drink ware
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Great Cooler

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This cooler is the best value out there. I cant afford the other rotomold cooler brands.
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The best

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The camo soft 20 is the best deer stand cooler. Don't hesitate,get you one.
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Very Impressed

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Way better than I expected. Construction is amazing and love the completely sealed zipper. Finally have a cooler that keeps my ice packs frozen all day. Was helpful to loop a small piece of heavy cord through zipper for easier grasp opening and closing
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Great

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Great service and great quality, recommended by a friend and had to get one, i got the 30, in the blue camo, very nice size and yet its easy to carry around. Love it.
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Nice, but Steel Blue color is deceptive

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I just received the SoftPak 30 in the Steel Blue color, and while it does seem very well made, the Steel Blue color is NOT what you visually see in the website picture. It is more akin to black in color. I had had originally thought that they had sent me the wrong color, but after comparing it to a jet black chair and shining a bright LED light on it, I do finally see the very slightest hint of blue in it. Returns seem to be an extreme hassle as I was told one must return it, get a refund and then repurchase it again, so I will just suck it up and keep the so-called blue (really black).
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Beamer

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Not a verified buyer But I definitely will be Amazing Website
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Lunch box

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When are you getting in? While sale still on?
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It's always sold out!! I have a soft and a hard side but really want this lunch box!!
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Awesome

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I use this cooker EVERYDAY for my lunch and snacks it holds refreezable ice packs for days it’s a grey cooler and WELL worth every penny
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Cooler

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I like the looks of the cooler we purchased. I don’t think it’s that great about keeping ice on a road trip and it not even being hot in a vehicle. I guess I was expecting it to keep longer.
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Zipper broke on my Rtic

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Love the product but zipper Quality is not very good ! Cooler is a year old
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RTIC Softpak 40

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This cooler is GREAT! We use it for everything - all summer on the boat, when going to the grocery store to store frozen goods on the way home, we've even packed it up & shipped it with us on vacation to the Gulf Coast! We have given away all of our other coolers - now we only have RTIC coolers, both SoftPak & hard coolers. They are the BEST value out there!
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Ms

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Best cooler, I had ice in it for 3 days kept everything cold.
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Best Coolers Made

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I own a soft 20 and a soft 30 and couldn't be happier with each one. Best soft cooler on the market and cant beat the prices!!!
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Wow

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I bought this for my husband because I received an offer code after purchasing the RTIC 65. I figured it wouldn't hurt to try it, but I knew there was no way it was "100% leakproof". I was wrong! We put ice in it and left it for five days just to test it out. When my husband tipped it over, absolutely NO water spilled on our kitchen floor. (There was still ice in it, too.) The only time we have ever had a "leak" we noticed we did not pull the zipper all the way! Another plus is that this cooler fits standards for NASCAR race cooler sizes (and events held at similar facilities for the most part). We are in love!
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RTIC 20 cooler

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My first month with the RTIC 20 has been a pure joy. With handles on all four sides, 10 different tie down points, and a strap, transportation is never an issue. Not to mention how cold it keeps everything inside. Its ease of use makes it worth every trip out the door.
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Best cooler ever made

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Artic 30 softside

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Purchased one after seeing my brothers and hearing his praises. Has been a great purchase! I have had this strapped on the back of the ATV, in 90 degree weather, all day and everything stayed cold. I have put mine through a lot of use between fishing, hunting, and my family going to our kids sporting events. It still looks new and all parts are fit and functional. One of the best deals out there at a price way better than other brand names.
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Awesome

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This is the best thing I have got by far! This is a must get item no matter what size you get!
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Faulty strap

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I have had this cooler (30) for approximately 2 months and love it. In the Florida heats, it actually keeps ice and my items cool for the day. Today, as I was unloading the cooler from my car, the plastic swivel on the strap snapped and sent the cooler to the ground. If a cooler is meant to carry 30lbs of ice, and I only had it loaded with 15lbs tops, this should be addressed and corrected.
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Love it

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I own a lot of ******'s but I have to admit, their products are very good and usually 1/3 of the price. High quality. I love my SoftPak 20, it is the perfect size for most occasions.
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Useless cooler

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Bought 30 in march. Its Oct., the pos zipper pulls apart . Warranty dept. won't stand by it, " normal wear and tear". I could have bought 4 Wal-Mart coolers for this one, and they all would have made it more than 6 months. So, unless you actually USE the cooler its great. Put a few beers in it, the zipper fails. Should have bought a ******, orca, or GRIZZLY. This thing plain sucks
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Soft side

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The soft side 20 cooler is a great size for beach, fishing, and tailgating. Do not expect to keep ice in it for more than 24 hours. I have filled my the night before a fishing trip and by the end of the next day, there is very little ice at all. This softside is very well made and stands up well in the rain. very well made, but you will Not have ice after 3 days
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Really impressed

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Really impressed with this cooler so far. Keeps my lunch cold and will stay cold for at least a full 12 hour workday. It definitely will stay cold beyond that but I haven’t needed it too.
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Great Buy

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I have the 30 size for camping and have been really impressed. I just got back from a weekend trip and even on the ride home the drinks were still ice cold. Highly recommend.
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Impressed

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My wife ordered me a Rtic 20 for my birthday last year (2016) and i havent had any issues what so ever, i love my Rtic 20 and i use it 6 days a week
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20 pack= HAPPY HAPPY

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KEEPS COLD FOR 2-3 DAYS
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Sorta Okay

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Not sure if I'm not using the cooler properly or not, I put in 18 cans that were already cooled in the fridge along with several Ice Packs and only seemed to stay cold for a day(I even put some ice packs in the cooler a few hours prior to help season it), the ice packs were already all melted down within 24 hours, not sure what the ration of cans to ice needs to be. But being this well insulated I would think it should retain a lot
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Excellent cooler

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This cooler is as advertised. Keeps all drinks etc cold all day. Nice to know when you take it to the beach or leave it in your vehicle during a trip to the Zoo in the summer that your items will be cold! Only issue is no storage pockets. Very limited and small.
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Fantastic cooler

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I own a rotomolded 20 and soft side 40 as well. Just got this little guy. Love it. Highly recommend.
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That's what I'm talking about

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I went there. Left the other guy and gave it a try. Iced 3 beers in the Alabama sun. Kicking myself for overspending on my other two coolers. I'm a convert.
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65 qt cooler

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I received my cooler in just a few days from ordering and it was the item I ordered. Everything was fine until I loaded the cooler with ice and put my drinks and lunch and fish bait in the cooler. An hour or later I decided I wanted a drink. There was no way I could open the cooler. It wasn't until I got back to the dock that I realized I put the ice in a warm cooler. A flash back to my chemistry class I remember that air contracts when cooled. I was trying to pull against a vacuum. After searching around I found the valve on the side of the cooler, which I opened and that equalized the pressure and opened the cooler. Did I miss something in the instructions? NO there was no instructions telling me this would happen and the valve was there to correct that problem. Why is the valve on the left side of the cooler. Shouldn't it be in front when you go to open the cooler. A few days latter we packed up to leave the path of hurricane Irma and the we only needed 30 Lbs. .of ice to last us 5 days.
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Great Cooler. Don't Hesitate to Get One.

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I have been using this RTIC 40 cooler all summer. I usually use it as a boat cooler for snacks and drinks. Not only does it keep ice for days it keeps your drinks super cold. I also have the RTIC 65 roto molded cooler and love that too. Just ordered the RTIC can koozie to try that out. RTIC makes an excellent quality product at a fraction of the price of the competition. Don't hesitate to buy any of their products.
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soso

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not sure how they can claim that it holds ice for 5 days. my will hold it for a day and half in the shade. zipper is crazy stiff even after using the zipper lube. i own the 2 of them and is the same on both. i guess you get what you pay for.
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by
Love my soft side cooler. Took it on a Girl Scout overnight in the summer. I returned home with same amount of ice that I started with, even after the cooler spent the weekend in the heat. And it didn't leak! Great product!
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Good for the money

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Love the cooler. Works as advertised. Ice lasted two days at beach with opening and closing often. I'm sure it would hold ice much longer. My problem is the build. The inner blue lining on mine separated which allows water between inner and outer linings. Still works. But annoying
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Para

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Purchased about two years ago. I take this cooler with me almost everywhere. Keeps ice and it is the perfect size! My father noticed it on a fishing trip and commented on how he liked it. I sent him one the next week!
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Great lunch box

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I've had one for about a year, I work outside I have my lunch and a Gatorade along with a 1/2 gal. yet I. I use a single ice pack, When I eat usually have to take food out about an hour before, after 12 hrs the ice pack is still solid, works great for the price.
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Satisified

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Have had a SoftPak20 for over a year now, does all that it says it will do and more. Use it when we go for a day trip or when were at the ocean for a day keeps everything nice and cold for the whole day because of getting in and out of it most all day long, would last longer like it says it would but are constantly in and out of it. Carrying straps are a plus.
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Stands behind their product!

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I recently had a problem with one of the coolers I had purchased in the past. Contacted the customer service people, to let them know I was having a problem with the zipper on my cooler. They checked my order number, said it was still under warranty. I sent the old cooler back, and they sent me back a new one. Could not be happier to do business with RTIC.
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Country Living

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We live in the country about 30-60 minutes from the major food stores we have to shop. keeping the food cold until we get home is now achieved with this wonderful product. We have the Grey 40 but ordering the new Blue/Grey one today. Great product that hold lots of food
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for better beer drinkers...

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the SoftPak 40 fits twenty tall cans, 4x four packs and 4 more cans perpendicular. I have been using mine for beer runs since Christmas with no complaints. Much nicer quality & construction compared to the walmart version.
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Awesome

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I have a 40 camp soft pack and it goes everywhere and holds ice for days, the pockets are super handy as well
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Can't wait!!

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I already own the 20 and its Awsome. Minimal if No ice lost in the 2-3 days I've been out with it. Have been waiting on the LB for months and finally ordered it today. If it's as good as the 20, then I think I may order my significant other one to enjoy it for her lunches. Can't wait for it to arrive!
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Best cooler

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I have used this for 6 months no leaks upside down or any position love ❤️ it
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Not that impressed

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Wish the cooler could keep ice for 5 days as suggested, 2 days at the most. It's nice size, keeps drinks somewhat cool, but not quite as described.
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40 soft pack camo

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I have had my cooler for 9 months that I bought at buckees and used it about 8-10 times and it is starting to sweat on the outside. Is that normal? I am thinking there is a leak somewhere.
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RTIC Softpak 20

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Love Rtic products. I have 2 travel mugs that I couldn't live without. They keep my coffee hot for hours. I purchased an Rtic Softpak 20 back in June. Love it, very durable. However, it has not kept Ice frozen and drinks cold any longer than 36 hours. I've used it 3 times for picnics/cookouts keeping it zipped close unless I'm grabbing another beverage and 36 hours later its full of cold water but not ice. Not sure how it could keep Ice frozen for 5 days.
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Strap attachments?

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Just got the 40 for my amazing man for his birthday. He was sooooo happy but we have one question. What are the straps on the side that are just the loops? Are these for a backpack?
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A little pricy but worth it

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I finally was lucky enough to get an RTIC Lunchbox. I already own an RTIC soft 30 in camo so I was familiar with the quality (and it's awesome) I've gone through several cheap Igloo lunch boxes in the past couple years, enough that their total cost is easily more than the price of the RTIC. My line of work is hard on gear, it lives in dust and dirt and a hot/cold truck year round, gets kicked around and not cleaned as often as it should. The outside dimensions of this cooler are large compared to the inside volume but all of that extra foam is what makes the difference. I can throw a "large" igloo reusable icepak (which fits perfectly in the bottom) in the cooler and it will stay frozen for 2 days. Holds a perfect amount for lunch and a few extra snacks in case I end up working overtime (which happens often) and I never have to worry about warm yogurt and always have a cold drink leftover at the end of a long day. The quality is top notch also. The zipper is smooth even after much dirt exposure and the smooth fabric is very easy to wipe down to prevent cooler funk. My only gripe is that it doesn't have a pocket. I purchased a "small storage pocket" (RTIC camo of course) off of eBay and used adhesive Velcro to attach it to the front of the cooler. It adds bulk but gives me a spot to store my phone wallet keys spork etc. too bad it doesn't come with an attachment point like the larger coolers. Overall great product and if it lasts 2 years I will be thrilled.
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40 soft pack

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Im usually an RTIC LOVER...took this cooler camping and still put ice in it every other day...kinda bummed
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Manufacture more!

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I've been trying to buy one for 2 months. Always sold out! If you could do a pre buy option I'd do it!
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8 Month Review

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We've had our 30 soft sider for about 8 months. I'm not sure how we were living life before it! Just a perfect product that performs as expected as advertised. The square shape makes it perfect for organizing and also makes a great carry on item so you can have cold drinks and food on your trips!
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Every day cooler

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I carry this cooler with me everyday. It is awesome! I keep ice packs ready and only use one a day. I don't usually zip it and my drinks still stay ice cold. I've purchased 4 more to give as gifts over the past couple years.... Buy this and you'll love it!!!
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Always on the go....

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I’ve had the Softpak 30 for 6 months and its one of the best coolers. From road trips to paddle boarding trips the cooler has gone above and beyond.
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I have had this order page open for about two months. It is always sold out, do they even make it anymore? They should have email notifications when back in stock or allow pre order.
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rtic camo 30

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Works like a champ in Southern California summer weather, we have several hard chests by rtic, these are great for one or two day recces !
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No ice

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Love the softpak lunch box. It's easy to carry and holds my lunch cold for my work shift. However went to soccer with my daughter and put ice and water bottles in Sunday morning didn't open in 6:30pm Monday and all ice melt and waters were room temperature. I expected it to hold ice for a few day maybe not the 5 but at least 3 days. Temp was maybe 85 out in California. Still will continue to use.
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Love it

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I have had mine for probably a year or more now. Of course it was the first version, not the latest. I love it. Take it to use as my lunch box every day at work. Able to stand up to the heat when its in my vehicle. The onlt thing i did notice is that the bottom is coming unglued or something. Hopefully it wont affect it later down the road.
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Excellent even for desk jobs!!

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I have a typical desk job and work eight hours a day. The fridge at work is ALWAYS packed, or people take my food. I needed a lunchbox that could stay with me at my desk all day and not sacrifice coldness. This lunch box FAR exceeded my hopes! Even my afternoon coffee that I drink at 2ish in the afternoon is still fresh out of the fridge cold (yes, I drink ice cold coffee)! I am very happy I splurged and got this lunch box.
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WHAT IS WITH THE REVIEWS?

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TOTAL REVIEWS: 83 OVERALL RATING: 3 out of 5 stars REVIEWS AVAILABLE TO CONSUMER: Only 28, Four and Five star reviews. I would like to read the 55, Three to One star reviews. WTF RTIC?
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Beats the heat!!!

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I bought this at the beginning of the year, I wasn't sure how it would do in his in the hot Arizona temperature. I keep this in my truck all day long with on refreshed bottle and it stays cold for over 10 hours! We regularly have temps over 115 degree for three months of the year and this is the only lunch box that will keep my food cold all day!!
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always sold out

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Iv been wanting to purchase one for a while PLEASE MAKE MORE AVAILABLE!!!!
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Great

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Went on a 2 month excersion last winter. This cooler kept ice for 43 days. Just amazing
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by
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Best lunchbox ever

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I'll keep this short and simple. This is the best lunchbox I've ever owned. It doubles as an awesome day beach or boat bag. I put an ice pack in it if I want my food to stay super cold or I leave it out if I don't need it to be insanely cold. I wouldn't mind a pocket on it but that's my only half gripe.
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Ice melts and it fades

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Ice doesn't even last throughout one day with it remaining shut. Mine also sat in the sun and it faded the top from a gray to sand color. Very disappointed.
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Got my Lunchbox, but..

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My wife got me the newest Lunchbox. But I didn't receive what was pictured on their website back in June-July 2017. The original pic had D-Hooks on the front. I was disappointed in that respect but RTIC did elect to take it back. As much as I wanted the D Hooks I decided to keep the Lunchbox in the end. It's a great Lunchbox, a tad expensive but it was a Fathers Day gift. Holds a 6 pack but nothing else. This is the Mercedes of lunch boxes!
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Soft lunch box

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When are you going to make more.
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by
Received this as a gift in December. After near 8 months of daily use, I cannot be happier with it. It's been an absolute champ, even holding COLD temperatures 95+ degree days. Awesome bag, if you don't have one you're wrong!
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Top notch

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I have the rtic 65 an the rtic 40 soft side an I love both of them. There over built an underpriced!!! You don't find that combination very often these days.
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Not Overly Impressed

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I was (am) very happy with the RTIC tumblers I bought, so I felt very comfortable going with RTIC when it came time to buy a cooler. I was very excited when it arrived, but became disappointed quickly. Two separate times have I put a 10 pound bag of ice in the cooler. The cooler stayed in my apartment and while it wasn't cool in my place, it wasn't 120 degrees either. Each time, the bag barely made it 24 hours. The cooler is very light and, as others have stated, it's perfect for getting your groceries home, I'm not sure how it would keep ice for 5 days unless you're in the Arctic..
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Lunch Box

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Love the lunch box cooler it holds enough food for me and I work doubles so I pack two meals. Wish it had some place to put a water bottle or away to carry a bottle external of the box A small ice pack is all that is required.
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Good cooler for the day

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I recently purchased the soft pack 20 at the beginning of July 17. I was looking for a smaller cooler I could use during the week for work instead of my rtic 65. long story short its a good little cooler, well built and plenty of room for day stuff but if you are looking to keep ice longer than the day go with the regular cooler. Ive used it everyday so far and I have had it packed with ice every time but by the next day its just cold water. I wasn't really expecting the cooler to keep for advertised 5 days but longer than one day would be nice. maybe in cooler weather it will but summer in SC is brutal for any cooler.
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Awesome

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Lots of room........
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Not worth the money

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Why does the cooler have a 3 star rating? RTIC will only post 28 out of the 79 reviews because they're al 5 and 4 stars. I gave it a 1. They won't post that.
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I WANT ANOTHER!

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I am a Florida roofer and have taken this cooler to work everyday since Christmas. I bring it up on the roof with me all the time. Even in the 115-130 temps on the roof, it still holds ice for about 3 days. I will be investing in a bigger one for camping, but this is the perfect cooler for the working man.
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It floats!

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I wish I could add a picture so you'd believe me. We purposely dropped it in the lake (we were kayaking ) and it floated. afterwards we realized the zipper was left open about an inch and still no water got in. Love all of our RTIC coolers!
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Questionable

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Used this cooler for a week long fishing trip as a beverage and food cooler for the boat. Construction of the cooler is awesome, should stand up to many years of use. Zipper is very hard to operate one handed. Had to add 550 cord to the pull to make it a bit easier. As far as ice retention, I would give it an average rating. After 8-10 hours in the boat there may have been a couple of handfuls of ice left. The 30 pack cooler would not hold 30 cans of beverage