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Ratings & Reviews


Based on 1411 Reviews

| 09/17/2021


Great cooler. Had it for a couple years and the durability is great. Add the lube to the zipper occasionally and it’s works like new again. Great value for the money
| 09/16/2021

Great Cooler at this Price

I bought a 30 Soft Cooler in 2015 and have taken it on many trips from hunting, fishing, camping, and beaches all over the U.S. This thing works as advertised and is durable as can be. The seal panel on the outside of the zipper developed a small tear on mine just this year (2021) and has made it impossible to close. For a soft cooler to make it under the rugged use I've put it through and only cost a little over a $100, in my opinion is an unbeatable deal! Get one, you won't be disappointed!!
| 09/13/2021

Almost perfect

I bought the 12. It is small enough to pull double duty as a lunch box, super useful. The zipper is a little stiff, I guess the leakproof seal has something to do with that. One flaw I see is the "storage pouch" in the front is utterly useless. It's so tight that you cannot get anything in it, and if you do, you likely can't get your hands in it to get it out. It seems as if that was an afterthought in design. My day cooler 15 had netting for water bottles and a spacious front pouch. This does not. I will find another way to store things on my person while going out, but this is the perfect size for me. I can use as a lunch box, then load it up with 12 cans or bottles and go wherever, without having to take a bigger cooler than necessary. I'm glad Rtic came out with the 12, because I felt the 8 was too small and the 20 was too big for what I needed. The 12 seems perfect for me, hopefully a redesign will include a functional storage pocket one day.
| 09/12/2021

Pocket zipper not waterproof

I got the soft cooler mainly for on the go short trips where I didn’t need a big cooler. We took it tubing. The main area is waterproof. However, the front pocket is not. It was disappointing as a wallet got wet. Thankful my phone was not in it. As stated the main zipper is really hard to zip and unzip. Love that it floats!
| 09/12/2021


Awesome stuff. Keeps my beers nice n cold 👍👍👍 def recommend .
| 09/09/2021

Not a Fan of the Zipper

Hi all. The cooler itself is fantastic. I love the color too. It kept the beverages and food cold during our long trip. However, it is NOT user friendly, especially for the kids, trying to grab a drink fr the cooler during the ride, they cannot unzip the cooler, and it’s not of those you can reach from behind you and unzip quickly. I had to pull over to the side to open the cooler safely. Because of that, I’ giving it only a 3 star for difficulty of unzipping the cooler and not travel-friendly while driving in the car.
| 09/08/2021

You need this

I bought the 20 can cooler to go with my 65 hard cooler.... It is an amazing addition to my camping rig. Keeps beers and food cold for days, and is the easiest cooler to clean I have ever used. YOU NEED ONE
| 09/05/2021

Great cooler

Had this a few years now and mostly use it for travel. I put some ice in the bottom, load it with cold stuff and a little ice on top. Every 2-3 days I drain the water and add a bucket or two of ice from the hotel machine and it keeps everything cold, even when left in the hot car in summer. Would definitely buy again and will probably buy a similar sized hard cooler too.
| 08/21/2021

Absolutely amazing

I had purchased the soft cooler and the bag and they’re both GREAT! Amazing quality! Keeps the drinks or whatever you choose to put in it very cold and keeps the ice all day in the Florida sun. The bag I used for a beach bag and it is the perfect size and kept the beach sad out of the bag. Both are waterproof. The zipper on the cooler is hard to use but it is waterproof and may be why. They both float as well… cooler would be great for tubing as well. Great job RTIC!
| 08/16/2021

Life saver

I work as a UPS driver here in Dallas Texas and with summers being extremely hot I needed a cooler that would keep my drinks amd food cold for 12 hours everyday. I use cold packs and then fill it up with 10lb of ice for the day I seriously kid you not the ice hardly melted after 12 hours my drinks were still ice cold and this cooler saved my life out here in this texas heat. I would recommend this to anyone who works long hours in the summer heat it worth it.
| 08/07/2021


This has been a great addition to all our outdoor adventures and we love it so much. I love that its lightweight and very easy to carry around.
| 07/29/2021

Great cooler

This cooler is great especially when I'm on my boat on very hot days the ice stays for a couple of days.
| 07/28/2021

Best products ever!

We have purchased Rtic products for years. Outstanding quality and choice of colors. Plus, we are a Sigma Chi family.
| 07/13/2021

My new road trip best friend!

My husband and I travel a lot and spend really long days in the car as we road trip, towing our Airstream. We were in need of something that we could 1) get our food to our Airstream fridge and it stay cold and 2) fit easily in the truck so we could actually have cold drinks and snacks in the car. RTIC sent us the 40 can size and it has been perfect for both. It easily fits enough food for a weekend for two and then we've finally after 2 years of travel have cold snacks in the car!
| 07/09/2021

Awesome lunch box alternative

I bought this as my husband’s lunch box to replace one that couldn’t quite keep things cold enough. Today was the first day it was used and I couldn’t be more pleased! I packed a 2 lb ice block in the bottom, packed the food and drink, had some extra room so I added a smaller block on the side, then added some ice on top of it all. I couldn’t wait to open it up when he got home. It still had ice and what had melted refroze onto the ice blocks which were still partially frozen. Impressive.
| 07/08/2021

Soft cooler

Love the color! Vibrant! Keeps ice for days! Highly recommend!
| 07/07/2021

So far so good!

Keeps everything cold in the hot summer sun! Had it by our pool deck for 4 hours on the 4th. Top was open and closed and NOTHING was warm. Zipper got easier after applying the gel to it. Seals very well, I'm very happy so far!
| 07/06/2021

Wrong one but still love it

I accidentally purchased the 30 can soft cooler. I wanted the taller, narrower one but simply clicked the wrong one. I purchased this for my wife to bring to our yacht club since she goes a few times a week with the kids. She liked it but didn't really need it. We got a chance to use it everyday this past week and can't rave enough about how convenient, light and great this thing is at keeping everything cold. In and out of it all day and still ice at night in 90+ degrees. We hav been using cheap soft coolers for years and tossing them when they leak but this should last us several years and keeps the carpet in the car dry, lol.
| 07/06/2021

Fits enough food for a weekend camp trip

This product was sent to us to review and I'm so thankful it was. We'd been looking for a reliable cooler to use with our Airstream and couldn't find something that would fit enough food to a long weekend camping trip. We load this up and take it to the RV. After unloading all the food into our fridge we know have a perfect cooler for around camp, at the beach, etc! We have the 40 can and can easily fit enough food for 2 people for more than a long weekend. I also love the shoulder strap that lets me (5'4") be able to carry it comfortably!
| 07/05/2021

Love it!

We bought the coral 40 and it is huge! Used 2 times so far at the pool and it does great. Using at the beach next week!
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