The Real Deal

Our Roots

Built for good sense and great times.

Here at RTIC, we believe that everyone deserves to enjoy the outdoors, with affordable hard working gear they can count on. That’s why we make Hard Coolers, Drinkware, and Outdoor Gear with three things in mind: Quality, Ice Retention, and Affordability.

Born in Texas. Made for everyone.

In 2014, RTIC was founded in Katy, Texas on the belief that high-quality coolers shouldn’t cost a whole paycheck. Today, our small, experienced team has taken that good sense and applied it to a whole range of durable outdoor gear made for smart people who know a great deal when they see one. Not only do we treat your money like it’s our own, but we personally use our products on a daily basis–testing them, trying them, and improving them every day.

Overbuilt. Not Overpriced.

Here’s the thing: We want your gear to last forever.

That’s why we engineer our products the right way and overbuild them to last year after year of camping, tailgates, treks off road, and wherever else life takes you. From ceramic-lined drinkware for better taste, to collapsible designs, to all-terrain wheels, and coolers that float–our products are intentionally designed for a good time and a long time.

And we never overprice, because spending smart is in our DNA.

We don’t sell a brand name, we sell a reputation. We don’t overspend on expensive ads, offices, or extras. Instead, we do our research to find top-quality, highly durable materials at affordable prices to make your money go further. And we’ve also partnered with retail stores across the nation whose values on affordability and quality align with our own.

HARDWORKING GEAR FOR ALL

Along the way, the biggest reward has been finding our people.

Folks who buy RTIC get it—you do your research and care more about quality and durability than just buying the most expensive option. RTIC people also know how to have a good time—you live life to the fullest and deserve gear that goes wherever you go.

“Great quality, love the ceramic inner coating. Does a great job keeping drinks the right temps for a long time.”

Christopher N.

“The cooler has exceeded my expectations. Very light and keeps ice easily for 3-4 days even in very hot conditions."

David C.

“Love this cooler. I went on a river float on a 90 degree day, all in direct sun. This cooler performs to its word.”

Chad H.

“Bought the 3 gallon version for a camping trip. We mixed batch cocktails and it worked beautifully! Definitely recommend.”

Robin