Soft Pack 30, Tan Image
Soft Pack 30, Tan Image
Soft Pack 30, Tan Image
Soft Pack 30, Tan Image
Soft Pack 30, Tan Image
Soft Pack 30, Tan Image
Soft Pack 30, Tan Image
Soft Pack 30, Tan Image
Soft Pack 30, Tan Image
Soft Pack 30, Tan Image
Soft Pack 30, Tan Thumnail Soft Pack 30, Tan Thumnail Soft Pack 30, Tan Thumnail Soft Pack 30, Tan Thumnail Soft Pack 30, Tan Thumnail Soft Pack 30, Tan Thumnail Soft Pack 30, Tan Thumnail Soft Pack 30, Tan Thumnail Soft Pack 30, Tan Thumnail Soft Pack 30, Tan Thumnail

Soft Pack 30, Tan

605 Reviews

Our midsize cooler makes a perfect multipurpose cooler. It is 100% leakproof, puncture-resistant, and has an antimicrobial liner that resists mildew. It is tough as nails and can hold ice for days. Holds up to 30 cans of your favorite beverage plus ice. Wrapped in a heavy duty vinyl shell, it is stronger than any other soft-sided cooler, tear resistant and UV protected to ensure it does not fade. With up to 2 inches closed-cell foam insulation, this cooler keeps your drinks frosty cold. Use the exterior pocket for dry items.

$9999 The Competition $179.99 Save up to $80.00 (44%)
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Our midsize cooler makes a perfect multipurpose cooler. It is 100% leakproof, puncture-resistant, and has an antimicrobial liner that resists mildew. It is tough as nails and can hold ice for days. Holds up to 30 cans of your favorite beverage plus ice. Wrapped in a heavy duty vinyl shell, it is stronger than any other soft-sided cooler, tear resistant and UV protected to ensure it does not fade. With up to 2 inches closed-cell foam insulation, this cooler keeps your drinks frosty cold. Use the exterior pocket for dry items.

Soft Coolers
Adventure made portable.
Soft Coolers
"Tougher than nails that eat other nails for breakfast."
Soft Coolers
Overbuilt. Not overpriced.

DIMENSIONS & SPECS

Cooler Interior Dimensions Cooler Exterior Dimensions
Inside | Outside

Empty Weight: lbs

  • 12oz Can Drawing cans
  • Snowflake Drawing lb of ice
  • Water Faucet Drawing qts. of H20
  • Gallon Jug Drawing gals. of H2O
Cooler Opening Stop Animation

TECHNOLOGY & FEATURES

  • StayDry Material 100% waterproof material
  • Closed-Cell Insulation 2" on top and 1" on sides locks in the cold
  • Heavy Duty Nylon ShellPuncture and tear resistant
  • Waterproof ZipperIt's leakproof
  • Anti-Microbial LinerResists mold
  • Easy Access Lid Wide, flip-top for easy access
  • Lightweight & Durable Tough, laminated fabric and welded seams
  • No Sweat Exterior The outside stays dry
View all

Ratings & Reviews

4.7

Based on 605 Reviews

| 05/06/2020

Phenomenal Service

I've had this bag for several years, and it has held up very well. This year we lost the well-used zipper pull, so I contacted customer support. Kayla was so helpful and nice. She had a replacement pull shipping out to me in a few short minutes after getting my information. I'll definitely buy this cooler again IF this one ever needs replacing!
| 05/01/2020

30 soft cooler

I bought the seafoam green soft cooler to use for fishing. I used it to help a friend move last month I did not precool it and it worked great. It kept my drinks cold and very little ice melted.
| 04/29/2020

Soft side 20

Packed my lunch at 12noon for a 1 to 10 work shift . Made a stop for gas and off to work. I unpacked my things when I got home at 11pm, and the ice packs was still frozen . Kept nice and cold, well worth the money.
| 04/29/2020

Great cooler

Great cooler, great looking, great value! I’m asked a lot where I got my RTIC SOFTPAK 30. When full, it does get heavy. Wish they offered a snap-on or strap-on dolly w/wheels.
| 04/07/2020

You guys rock!

Had my cooler for less than a two days. After 1st day of use had to order one for my Dad. Great product….You guys rock!
| 04/05/2020

Bolduan

| 03/27/2020

Soft 30

Great cooler. Toss in the truck for lake trip, desert party, and road trips. Tried other coolers and returned them all. Need to purchase another one after 4 years of heavy usage. Well worth the investment.
| 03/27/2020

Back pack cooler

Great construction, perfect for boating in a two or 4 man shredder !!! Great quality too !
| 03/20/2020

Great products

I have 2 coolers and the gallon and half gallon jugs and really like everything I have and just ordered the new coffee mugs and the 8 can day cooler
| 03/16/2020

Best cooler I’ve ever had

I bought 3 of the soft pack 30’s. 1 for myself and 2 very soon after as gifts about 2 years ago. I wanted to see how they withstood the test of time before posting a review. I use mine 1-2 times a month. Still looks new and no sign of wear on any of the seams. I’ve used it to keep food hot and keeping beers cold (different occasions obviously) It holds the temperature extremely well and it’s extremely durable. The also include lubricant for the zipper to keep it performing like new, which I think is a very nice touch. This was my first purchase from Rtic and since then I have purchased water bottles, jugs, and beer coozies. I’ve been very happy with all the Rtic products.
| 03/01/2020

Perfect size

This little cooler is well suited for your lunch but I use it to keep my diabetes supplies cool in the summer and warm in the winter. Add a Hot Hands in the cooler it work fantastic!!!
| 12/17/2019

30 can soft sided

I bought the 30 can size to keep ice in separate while on an extended stay in the mountains. We use ice constantly from the cooler and it last all 4 days of our stay with very little water remaining in the bottom. I would give this cooler a two thumbs up and its easier to carry. thinking about adding the 40 softside.
| 12/06/2019

Most excellent!

I know own a 20, 45, 65, 145, and a soft 20, as well many coffee cups, and many drinkware, and gallon jugs. A hard cooler for each of my brothers, and a couple of soft day lunch coolers. Excellent company, awesome product, and very reasonably priced!!!
| 11/30/2019

Great product..Great price!!!

I have several RTIC products. I put them all to the test and they perform beyond my expectations. I also have some of the more expensive competitors products and RTIC products are just as good and half the price. Just FYI, as with any soft cooler with a zipper. Keep them lubricated.
| 11/27/2019

Great coolers and company

I have multiple coolers and Tumblers from Rtic. They're fantastic - use them for boating, camping, etc. As a company, they rock - warranty repaired a cooler that had an issue - no questions asked. Great product, great company.
| 11/17/2019

Best for carrying my breastmilk

I purchased this product after checking the reviews on YouTube. I'm using it for carrying my frozen breastmilk on the plane from BKK to Indonesia. After 12 hours (4 hours on the plane the rest is on ground) my breastmilk still frozen. Thanks RTIC for helping me out.
| 11/15/2019

Excellent

My sister and I bought this cooler (30) for our other sister's birthday! We already have one (20) and LOVE it! We decided to get her the bigger one. I ordered it yesterday at 3:28pm, received a shipping email at 3:30pm, and it arrived today! Great product and super fast!! I would highly recommend to anyone!
| 11/12/2019

School Lunch Perfection!

I have been using the 8 pink soft cooler for my special needs teen for several years now and it is absolutely awesome! I fill it up with Lunchbotd filled with food and a few drinks and snacks with ice packs and it’s perfection in the Florida summer heat! The ice packs are still frozen after school and when they go on class picnics at different places she doesn’t have to eat a hot bag lunch because she has this with everything icy cold in 89 degree hot humid weather! If you have a child the 8 softpack is the perfect size. For an adult or large adult sized teenager for lunch or all day working the size to get is the 20 which I love for myself! The 8 holds my child’s Fiji water or Dasani water well but does not hold my taller Smartwater brand upright because it’s nit as tall as the 20 but the 20 does so perfectly so that bigger model is my favorite. Bigger eaters or workers needing more drinks and food should buy the 20 but most kids 12 and under or teenagers that don’t eat a lot are perfect with the 8.
| 11/11/2019

Amazing road trip cooler

The 30 is a perfect size. Fits a wine bottle laying on its side, so great for taking for a picnic with the lady or 30 beers for a day with the boys. Its lightweight, soft so it can squeeze into a footwell of a car and waterproof once zipped up. Its a great family cooler. I own one and bought them for 2 friends and my brother... this is the go to cooler for every single one of them. WORTH EVERY PENNY
| 11/11/2019

Poolside & Vegas MUST HAVE

-12 pack of Dos Equis Bottles -5 bottles of 750 ml alcohol - 20lbs of ice -2 gallon bottles of ice tea -bag of 15 limes Here is a list of all the items we had put in ours and also threw it in the back of the truck from Phx to Vegas on the drive in the middle of the day. Our ice was still solid the very next day. I can’t express how happy I am with this purchase!!
Read all 605 reviews >

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